Data Partner - Marketing Intelligence

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Sector: Marketing, Advertising and PR
Contract Type: Permanent
Hours: Full Time

Annalect is the data, technology, and analytics division of Omnicom. We help CMOs and their teams harness data, technology, and advanced analytics to grow their brands. We have built a variety of innovative product and specialist service solutions for clients and agency partners. We build and maintain the Omni platform which gives agency and client teams access to these capabilities as well as the ability to integrate and combine their own data and technology with Omni.

Omni is used across OMC worldwide and is recognized in the industry as a leading marketing platform. We continuously innovate the platform to ensure our clients stay ahead of their competitors in data-driven marketing. The EMEA team is responsible for global and regional client relationships led from EMEA, as well as the development of new data-driven marketing capabilities relevant for EMEA teams. They form part of our global team and collaborate closely with local market Annalect teams across EMEA as well as regional Omnicom agency partners.

TEAM: Data Operations and Reporting, Annalect EMEA for specific client

ROLE: Head of Technical Delivery Lead Data Operations and Reporting

TEAM AMBITION & RESPONSIBILITIES:

The Data & Tech Organization (DTO) is a client-specific centralized 'hub' that provides deep expertise in delivering the data, technology, and analytics solutions for regional and global representatives of a specific client.

Key Responsibilities:

• Run the technical delivery of end-to-end pipelines.
• Oversee dashboards & reporting.

Data Operations and Reporting is viewed as a highly critical and 'foundational' data-driven marketing capability by most marketers and therefore is a significant area of focus for the client and the Omnicom team on this client account. The work of the team is mission critical for this client relationship as well as providing a runway to demonstrate the value of Omni and additional Annalect services. The team and their output are therefore highly visible and valued.

ROLE SUMMARY:

The mission of the Data Partner is to ensure successful delivery to global and local clients of timely and accurate campaign data by applying modern technology and efficient processes to require the least amount of manual effort. The Data Partner will work with the Annalect Client Solutions Managing Director and Client Solutions Operational lead and other relevant Annalect, PHD, and Omnicom teams to make the ambition a reality.

We are seeking an energetic and experienced leader to drive solutioning, delivery, and growth on one of our largest and most important global accounts. This is a new position tied to a new team structure designed to deliver solutions that elevate marketing across this account's 8 brands in markets. The right candidate for this position has an intuitive vision of excellence and deep expertise in designing business intelligence solutions combining people, process, and technology. This is an exciting opportunity for a seasoned data leader energized by the opportunity to deliver solutions solving complex challenges.

• Lead the account to deliver global data operations and reporting solutions using proprietary and third-party software, along with custom cloud development, by driving scope definition, solutioning, implementation, and evolution.
• Build and manage a team that ensures output is of the highest quality.
• Design solutions for data pipelines, data operations, reporting, and underlying data infrastructure.
• Serve as the account's champion of data quality and use of data for better decision-making.

• Build and manage a motivated and collaborative team.
• Coach and supervise team to ensure adherence to process, policies, and standards of excellence.
• Actively address team utilization and manage workload with greater agility.
• Exert strong positive influence over the professional development of the entire team.
• Drive upskilling to ensure teams are adept at modern technologies in data automation and visualization.
• Oversee recruitment & onboarding, career pathing, and performance management.

• Know the ambition of the clients' business, and the individual motivations of all key stakeholders.
• Maintain strong connections with other agencies and partner with Annalect's global data operations & reporting teams.
• Ensure clear communication and alignment between the client, agency teams, and all Annalect teams.
• Support client engagement and stakeholder management of the scope of work.
• Ensure client and internal stakeholders are aware of key accomplishments and critical roadblocks to success.

• The team consistently delivers timely and accurate data.
• Well-functioning, operationally sound, high-performing, and motivated team.
• Positive and collaborative relationships with client, agency, and Annalect stakeholders.

• Circa 15 years of experience in data operations, media operations, reporting, or a related business intelligence practice.
• Practitioner-level understanding of digital campaign planning and execution process and tools.
• Experience of working in marketing communications or software services company.
• Experience of leading a large team.
• Strong commercial acumen with experience writing proposals.
• Proven track record of selling packaged reporting solutions.
• Expertise in data sources.
• Ability to coordinate and effectively communicate across geographically distributed teams.
• Account management experience and ability to grow and maintain strong relationships with key stakeholders.
• Demonstrated ability to define and deliver a vision.

We are committed to supporting and helping the Annalectuals have a great work/life balance and a positive attitude to well-being. As part of this we have a flexible and hybrid working model as a core part of how we operate.

We offer pension contributions, life insurance, health insurance, a generous holiday entitlement and many other employee benefits for all.

At Annalect, we are focused on equality and believe deeply in diversity & inclusion.

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