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Demand Generation Manager

Posted 9 days 11 hours ago by Tbwa Chiat/Day Inc

Permanent
Not Specified
Sales & Marketing Jobs
Not Specified, United Kingdom
Job Description
Remote is solving global remote organizations' biggest challenge: employing anyone anywhere compliantly. We make it possible for businesses big and small to employ a global team by handling global payroll, benefits, taxes, and compliance. Check out to learn more or if you're interested in adding to the mission, scroll down to apply now.

Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter.

At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. To learn more about Remote's AI guidelines check here .

All of our positions are fully remote. You do not have to relocate to join us!

About Remote: Remote is solving global remote organizations' biggest challenge: employing anyone anywhere compliantly. We make it possible for businesses big and small to employ a global team by handling global payroll, benefits, taxes, and compliance. We're backed by A+ investors and our team is world-class, literally and figuratively, as we're all scattered around the world.

Please check out our public handbook to learn more about our culture. We encourage folks from all ethnic groups, genders, sexuality, age and abilities to apply. If this job description resonates with you, we want to hear from you!

How we work We love working async and this means you get to do your own schedule.

We empower ownership and proactivity and when in doubt default to action instead of waiting.

The position The Demand Generation Manager will develop and execute strategies to build interest in our products and services while educating potential customers through innovative lead generation programs. This role focuses on generating high-quality pre-MQLs and MQLs to expand our base of potential buyers, aligning efforts with broader business and sales objectives.

What You Bring
  • In-depth knowledge of content syndication, affiliate partnerships, comparison sites, paid media, and lead nurturing workflows.
  • Experience using tools like Salesforce, HubSpot, and Google Analytics to measure and optimize campaign performance.
  • Ability to negotiate contracts, manage vendor relationships, and drive results from external partnerships.
  • Understanding of leveraging content (e.g., whitepapers, case studies) to engage and convert leads.
  • Experience managing multi-regional campaigns and adapting strategies to local markets.
  • Hands-on expertise with CRM, marketing automation tools, and data enrichment platforms like Clearbit or ZoomInfo.
  • Proven track record of driving measurable pipeline growth and achieving KPIs like MQL volume and pipeline velocity.
Key Responsibilities
  • Develop and implement a global demand generation strategy to drive high-quality pre-MQLs and MQLs, aligning efforts with business and sales targets.
  • Oversee campaigns across content syndication, affiliate partnerships, comparison sites, and other paid channels, optimizing for quality and conversions.
  • Manage global syndication campaigns, ensuring effective targeting, messaging, and asset utilization.
  • Build and manage vendor partnerships, monitor performance, and ensure compliance with lead quality standards.
  • Optimize the company's presence on comparison and review platforms to enhance lead quality and traffic.
  • Continuously refine campaigns through A/B testing, targeting adjustments, and new channel exploration.
  • Collaborate with sales and operations teams to define lead qualification criteria and ensure seamless handoff processes.
  • Track key metrics like CPL, lead quality, and pipeline contribution, providing insights to improve performance.
  • Partner with regional teams to adapt and scale campaigns, maintaining global consistency while addressing local market needs.
  • Oversee demand generation budgets and evaluate tools to maximize ROI and enhance efficiency.
Practicals
  • You'll report to: Manager, Paid Marketing
  • Direct reports: n/a
  • Team: Performance Marketing - Paid Marketing
  • Location: For this position we welcome everyone to apply, but we will prioritize applications from the following locations as we encourage our teams to diversify;
  • Start date: As soon as possible
Remote Compensation Philosophy Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

At first glance our salary bands seem quite wide - here is some context. At Remote we have international operations and a globally distributed workforce. We use geo ranges to consider geographic pay differentials as part of our global compensation strategy to remain competitive in various markets while we hire globally.

Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change.

Application process Roughly 4 hours across 6 weeks
  • Interview with recruiter
  • Interview with future manager
  • Interview with team members (no managers present)
Our full benefits & perks are explained in our handbook at . As a global company, each country works differently, but some benefits/perks are for all Remoters:
  • budget for local in-person social events or co-working spaces
How you'll plan your day (and life) We work async at Remote which means you can plan your schedule around your life (and not around meetings). Read more at .

You will be empowered to take ownership and be proactive. When in doubt you will default to action instead of waiting. Your life-work balance is important and you will be encouraged to put yourself and your family first, and fit work around your needs.

If that sounds like something you want, apply now!

How to apply
  • Please fill out the form below and upload your CV in PDF format.
  • We kindly ask you to submit your application and CV in English, as this is the standardized language we use here at Remote.
  • If you don't have an up-to-date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead.
We will ask you to voluntarily tell us your pronouns at the interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer, it's important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you choose to.

Please note we accept applications on an ongoing basis.

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Work eligibility is extremely important. Are you legally eligible to work in the country where you're planning to work from?

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What key metrics do you track to evaluate the success of a demand generation campaign?

How do you approach optimizing lead quality in content syndication, affiliate partnerships, or comparison sites?

Do you have hands-on experience with content syndication, affiliate partnerships, and paid media campaigns?

Have you managed global demand generation campaigns, including adapting strategies to different regional markets?

Did you work in the B2B SaaS industry?

Are you proficient in using Salesforce, HubSpot, and Google Analytics to track and optimize marketing performance?

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At Remote, we are committed to transparency, innovation, and care for our employees and candidates. To support this and ensure we are able to focus on you, not on taking notes, we use brighthire.ai to record and auto-transcript our interviews. If we decide you are a good potential fit for the role, do you consent to us using this tool during the interviewing process? Declining recording will not affect your candidacy.

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