Digital Campaign Manager

The Digital Campaign Manager plays a key role in planning, executing, and optimising digital marketing campaigns across multiple channels. Working closely with internal teams and clients, they ensure strategic objectives are met, leveraging data-driven insights and marketing automation to drive engagement, lead generation, and business growth. The role requires a strategic mindset, strong analytical skills, and hands-on experience with social platforms and marketing automation platforms.

Working with

• Internal: Strategy, Senior management; Client Services Teams. Content and creative teams; Internal Marketing
• External: Client communications & marketing teams, including Marketing Directors and Digital Leads; Media and advertising partners; SEO and paid media specialists; CRM and automation platform providers.
• The Digital Campaign Manager will report into the Planning team and may oversee partnerships.

Responsible for

• External
  • Developing and executing digital marketing campaigns, including social, search, and email marketing, to support client objectives.
  • Planning and making channel recommendations based on client objectives. Serving as a strategic consultant to clients on their go-to-market plans, developing media strategies, defining the optimal audience, recommending the right channel mix (based on objectives and audience), and optimising content strategies and ABM campaigns.
  • Providing informed audience insights based on media and data analysis.
  • Managing media planning and buying, setting budgets, and optimising spend across platforms such as LinkedIn, Google Ads, and programmatic channels.
  • Utilising CRM and marketing automation platforms (e.g. HubSpot, Pardot, Salesforce, Marketo) to deliver integrated, multi-touchpoint campaigns.
  • Setting campaign KPIs, measuring and analysing campaign performance, and providing data-driven insights and recommendations for continuous improvement and effectiveness.
  • Collaborating with content, creative, and technical teams to advise on compelling campaign assets.
  • Desirable - Experience managing different media partnerships.
  • Desirable - Overseeing database marketing strategies, segmenting customer lists, and implementing nurture campaigns to drive long-term engagement.
• Internal
  • Creating and implementing digital marketing strategies to enhance the agency's own brand awareness, lead generation, and prospect nurturing.
  • Establishing best practices for social selling, leveraging LinkedIn and other platforms to engage and convert prospects.
  • Managing SEO efforts, working with external specialists to optimise the agency's website and improve search rankings.

Personal requirements

Experience:

• Experienced in CRM and marketing automation platforms, able to execute and optimise campaigns effectively (Pardot & Hubspot preferred).
• Skilled at multi-channel campaign management, including social, search, and email marketing.
• Strong communicators with the ability to consult with clients and present insights persuasively.
• Team player, comfortable working across departments and mentoring junior staff.

Knowledge, Skills, and Abilities:

• Strategic thinkers with a data-driven approach to digital marketing.
• Proactive problem solvers, able to adapt strategies based on data and industry trends.
• Detail-oriented, ensuring campaigns are executed with precision and align with client objectives.
• Passionate about B2B marketing, with an understanding of how to engage niche audiences effectively.
• Keeping up to date with industry trends, Martech platform updates, and best practices to ensure campaigns remain effective and innovative.

OUR PURPOSE

We make the complicated simple.

We develop brilliantly clever, creative, and simple solutions for marketing people working in complex, international businesses.

We are recognised as experts in B2B marketing, trusted by some of the largest companies and biggest brands in the world.

We aim to become the best B2B agency in the world (pound for pound).

VALUES

We share a set of values and behaviours which have enabled us to reach this position as a team, and which we aspire to deliver every day:

• We care about our clients, and we care about each other.
• We go the extra mile to make things easier for others - simplifying briefs and proposals, clarifying timings, collaborating, and maintaining an open dialogue.
• We create an environment in which our colleagues will thrive and produce their best work, and through which our clients will instinctively turn to us first for help.
• Resilient
• We have the ability to bend, not break, under pressure, and emerge stronger.
• As we strive to grow, and take on even greater challenges, we will continue to learn how to flex and be agile.
• And we help our clients to be resilient when they themselves are under pressure, supported by clear and simple objectives, strategies, processes and timelines.
• Supportive
• We help and empower each other to achieve much more than we could as individuals.
• We encourage and enjoy open collaboration, feedback, and viewpoints from every perspective - as a team, and in our process of working with clients.
• We take responsibility for making other people's lives easier, without having to take over.
• Confident
• We're confident in our abilities, processes and experience, but we should never be cocky.
• We're not out to impress clients with how smart we are.
• We will always be ready to ask questions, and to express our considered views and opinions as simply as possible, and we'll encourage and trust others to do the same.
• It's essential that we will always maintain a hunger to learn and to share, further building our knowledge and expertise, our methods, and our confidence.
• Thorough
• We keep everything as simple as possible to enable us to work quickly, but we will always build in quality checks, giving ourselves time to get things right.
• We set a clear direction, and take collective personal responsibility for delivering, always taking the strain off our clients wherever we can.
• We aim high, and then do it on the fly.
• Respectful
• We recognise individual contributions, whilst always working as a team with common goals. Mutual respect and trust for each other is fundamental.
• We treat suppliers and partners in exactly the same way.
• And we will always be respectful to our clients, taking time to understand their objectives, their perspectives, and their opinions.

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• Position of interest

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