Digital Marketing & Omni-Channel Project Manager - Sarre

About Us

We are a well-established retail business with a strong track record in premium garden rooms and hot tubs, now embracing modern digital commerce and omni-channel retailing. With 19 retail locations and a growing online presence, we're investing heavily in technology, data-driven marketing, and consumer engagement to take the business to the next level. To spearhead this transformation, we're looking for a dynamic and commercially savvy Digital Marketing & Omni-Channel Project Manager. You'll be leading a team of 7-8 marketing professionals, driving both digital and traditional marketing strategies, and managing the roll-out of new consumer-focused sales channels. This is a hands-on leadership role, ideal for an ambitious, high-energy professional who thrives in a fast-moving, evolving business environment. The role will be based at our Head Office nr. Birchington, Kent, CT7 -PLEASE ONLY APPLY IF YOU CAN COMMUTE DAILY TO THIS LOCATION.

What You'll Be Doing

Omni-Channel Strategy & Digital Growth

• Take the lead in developing and executing an omni-channel retail strategy, integrating in-store, online, and digital consumer touchpoints.
• Oversee the creation, optimisation, and management of multiple websites, ensuring they are engaging, user-friendly, and conversion-driven.
• Identify and implement new digital commerce solutions, enhancing how customers discover, interact with, and purchase our products.
• Monitor the latest advancements in digital marketing and retail technology, keeping the business ahead of trends.

Marketing Leadership & Execution

• Own and refine our SEO, PPC, email, content, and social media strategies to increase engagement and sales.
• Oversee paid digital campaigns, ensuring they are data-driven, cost-efficient, and delivering strong ROI.
• Manage traditional marketing efforts, including print, PR, and high-impact brand activations at exhibitions and events.
• Ensure cohesion between digital and offline marketing, creating a unified customer journey across all touchpoints.

Project Management & Implementation

• Act as the key driver of digital transformation projects, working across teams to bring new initiatives to life.
• Lead the rollout of new retail technologies, ensuring smooth adoption and maximum commercial impact.
• Work closely with developers, external agencies, and internal teams to launch and scale new marketing and sales platforms.

Data-Driven Optimisation & Consumer Insights

• Continuously analyse marketing performance, using data to refine campaigns, improve customer engagement, and boost conversions.
• Use A/B testing, conversion rate optimisation (CRO), and CRM insights to fine-tune marketing efforts.
• Identify and introduce AI-driven marketing tools and automation solutions to enhance efficiency and targeting.

Team Leadership & Business Collaboration

• Lead, mentor, and inspire a growing marketing team, ensuring they are aligned, motivated, and performing at a high level.
• Act as a key liaison between marketing, sales, IT, and senior leadership, ensuring marketing initiatives support wider business goals.
• Work closely with executives and business principals, contributing strategic insights and shaping the company's growth trajectory.

What We're Looking For

• Proven experience in digital marketing, omni-channel retailing, and project management.
• A strategic thinker who can balance digital innovation with commercial reality.
• Strong project management skills, with experience in rolling out new platforms and retail technologies.
• Expertise in performance marketing, including SEO, PPC, social media, and email marketing.
• Background in traditional marketing, with experience in brand activations, PR, and physical marketing materials.
• Analytical mindset, comfortable using data to inform decisions and measure success.
• A natural leader-confident managing teams, influencing stakeholders, and driving change.
• Highly organised, ambitious, and driven, with a passion for building something new.
• Tech-savvy, with a strong understanding of modern digital tools, CRM systems, and marketing automation.
• Office-based role-must be present daily (no remote working).

What We Offer

• £55,000 per annum + bonus incentives tied to performance.
• A high-impact role with real ownership over marketing strategy and digital transformation.
• A collaborative and entrepreneurial work environment, where ideas are valued and action is encouraged.
• The chance to shape the future of a solid, established business as it transitions into the digital age.
• A fast-moving, modern retail landscape that offers constant challenges and opportunities.
• Clear career progression to senior leadership roles as the company continues to grow.

Who This Role Is Perfect For

• An ambitious individual, ready to step up and lead in a company undergoing major change.
• Someone with both digital expertise and real-world business acumen, who enjoys making an impact.
• A strategic thinker with an execution-focused mindset-someone who can both plan and deliver.
• A charismatic and influential leader, comfortable managing teams and engaging with senior stakeholders.
• Someone who thrives in a hands-on, fast-paced environment, where decisions lead to real results.

If this sounds like the ideal opportunity for you, we'd love to hear from you!

To Apply: Submit your CV and a cover letter outlining your experience and achievements in digital marketing, omni-channel retailing, and project management.

Job Types: Full-time, Permanent

Pay: From £55,000.00 per year

Additional pay:

• Performance bonus

Schedule:

• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Birchington CT7 0JZ: reliably commute or plan to relocate before starting work (required)

Work Location: In person

Reference ID: DMPM