Digital Marketing Associate

Job Category: Marketing and Communications

Requisition Number: MARKE001252

Posted: February 6, 2025

Employment Type: Full-Time

Work Model: Hybrid

London
Third Floor, Prospero House
241 Borough High St
London, GL SE11GA, GBR

The Digital Marketing Associate plays a vital role at World 50 Group in helping to attract and retain members of our communities. This role would suit someone with a passion for technical and digital automation and who is excited about the opportunity to innovate and introduce AI into marketing best practices. You will gain experience across a range of marketing disciplines including email automation, digital channels, social media, design and copywriting. You will play an integral part in expanding the reach of the World 50 Group brand.

Key Responsibilities:

• Managing setup and coordination of email marketing campaigns and automated nurturing - particularly in Marketo
• Managing webinar marketing to meet lead generation targets and ensure positioning stands out in the market
• Identifying audience cohorts and building nurture workflows
• Managing marketing execution calendar in project management tool
• Executing against organic social media strategy across World 50 group portfolio to encourage engagement and member advocacy
• Ownership and management of company social media pages including performance analysis through social media management tool, Oktopost
• Developing internal communications initiatives to ensure visibility of marketing activities and performance
• Writing and proofing copy

Key Attributes, Skills and Experience:

• 1-3 years marketing experience, B2B preferred
• Hands-on experience in email marketing platform, Marketo preferred
• Experience creating engaging copy across all platforms (email, website, social media etc.)
• Experience managing corporate social media accounts
• Strong organisational skills and an eye for detail
• Ability to communicate and build relationships with multiple stakeholders
• Proactive approach and positive mindset

What You Can Look Forward to Working at World 50 Group:

This opportunity offers up to £32,000 per annum depending on experience with a 10% discretionary bonus. Take a look at some of our benefits here.

Company Overview:

This role will be split equally working on the Procurement Leaders community and World 50 Group. Procurement Leaders is wholly owned by World 50 Group. Our purpose is to accelerate the success of our members and their organizations. It comprises highly curious associates who consider it a privilege to help leaders stay ahead.

World 50 Group comprises private peer communities that empower CEOs and C-level executives from globally esteemed organizations to discover groundbreaking ideas, share invaluable experiences, and cultivate meaningful relationships. The busiest officer-level executives and their most promising future leaders trust World 50 Group to facilitate collaboration, conversation, and counsel on the topics most crucial to leading, redefining, and growing modern enterprises. Membership is by invitation only.

Procurement Leaders is the world's largest and most valued procurement network and intelligence platform. Powered by a member and sponsor community of 750+ leading global companies, Procurement Leaders inspires 33,000+ senior leaders to make faster, more informed decisions and follow proven paths to success. Our global events have built up strong brand awareness and a respected reputation over the past 18 years attracting c-suite speakers and delegates from the world's biggest brands.

Work Environment:
World 50 Group operates on a hybrid work model. Associates are asked to work in the office two days a week, plus one Friday per month.

This position description is intended to convey information essential to understanding the scope of the position and it is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with this position.

We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. As an equal opportunity employer, we stay true to our values to serve the unique individual and to build inclusive and diverse communities of purpose.