Digital Marketing Consultant (PPC) Experience Marketing London, Manchester Hybrid Remote

We are Remarkable - a leader in digital transformation, helping businesses create cutting-edge customer experiences through platforms like Sitecore, Optimizely, and Microsoft CRM. We specialize in using data-driven strategies and innovative technology to shape the future of customer engagement. With a focus on cloud, commerce, and scalable solutions, Remarkable Group partners with organizations to bring personalized digital experiences to life. If you're passionate about helping brands grow and thrive in a dynamic digital landscape, this is a place where you can make an impact!

Purpose of Role

We are looking for an experienced PPC Consultant, someone who can deliver PPC campaigns that exceed expectations and KPIs. This role will predominantly involve managing Paid Search, using channels such as Google AdWords. Managing a portfolio of clients, you will understand how to structure campaigns, optimise to generate great results and keep ahead of new techniques. This role will sit within Experience Optimisation (XO) Division, working alongside another PPC consultant, supporting our Digital Marketing Lead and Digital Marketing Account Managers with ongoing positive client relationships.

Key Responsibilities and Accountabilities

1. Carrying out PPC audits on Google AdWords and Bing Accounts, identifying issues and recommending improvements to structure, targeting, keywords and performance.
2. Setting up new Google AdWords, Bing Ads and Social Ad Accounts (such as Facebook) for clients, following best practice on structure and performance.
3. Review current PPC performance and identify issues or areas that require improvements to form part of the PPC strategy and work plan.
4. Carrying out keyword research and wider trend research.
5. Creating engaging and relevant advert content based on keyword research and brand guidelines.
6. Managing clients' PPC budgets to ensure they spend correctly.
7. Managing both UK and International PPC accounts across a range of verticals.
8. Working alongside another PPC consultant, collaborating, sharing new ideas and finding opportunities for our clients.
9. Attending calls where required with clients alongside our client services team to share PPC insights and performance data.
10. Attending conferences, webinars and events then knowledge sharing of new findings within team and wider agency.

We would expect all of our team members to adhere to and promote our company core values. To take responsibility for the quality and presentation of your own work and environment. To be always looking for new avenues and opportunities for Remarkable and to accurately record all worked hours against the appropriate client and to report any work requests to the appropriate lead.

We also expect all team members to promote equality of opportunity, be committed and professional at all times, to comply with the company's health and safety policy. To be open and interested in new technology and methods of delivering the company's products and services, and to continually develop personal technical skills and to challenge and stretch boundaries.

Personal Attributes

1. To be able to make sound decisions based on evidence, data and experience.
2. To have an eye for detail and able to spot opportunities and issues.
3. To be responsible and accountable for a portfolio of PPC accounts on behalf of our clients.
4. To be a good team player and able to encourage teamwork and positive working, able to work as part of a team located mainly in the UK.
5. To be open to new ideas, able to seek and take advice and adopt best practice from other functions in the business for example delivery and operations.
6. Always keen to learn and improve and be flexible and willing to grow as the agency and team develops.
7. Be highly organised and efficient.
8. To have a passion for technology and specifically PPC and learning new digital marketing techniques.

Experience

Ideally candidates will have experience of:

1. Completing PPC audits and making recommendations (reviewing the structure and performance of an account).
2. Setting up Google AdWords, Bing and Social PPC Accounts based on best practice.
3. Managing Google AdWords accounts performance, across all campaign types - search, display, remarketing, YouTube, Shopping and Sponsored Gmail campaigns.
4. Managing Bing Ad accounts performance across all campaign types.
5. Managing Social Ad accounts performance across all campaign types.
6. Understanding of CRO and making recommendations on content/landing pages to improve performance.
7. Running A/B or Multivariate testing on PPC campaigns.
8. Managing International PPC campaigns.

Technical Skills

1. Google AdWords (search, shopping, display & remarketing).
2. Bing Ads.
3. Google Analytics.
4. Facebook Ads (Desirable).

Qualifications / Training

1. 3+ years' experience in Google AdWords/Bing Ads.
2. Google AdWords Certifications.
3. Google Analytics Certification.
4. Experience in Social Advertising (Desirable).