Digital Marketing Executive New United Kingdom

POSITION: Permanent, Full Time (37.5 hours per week)

LOCATION: Remote, UK

SALARY: £34,000 -£40,000 per year

United by our vision. Leading with empathy. Pioneers in curiosity.

Healios exists to bring exceptional healthcare to anyone, anytime, anywhere. By digitising entire clinical pathways, we enable children, adults and their family members to receive and seamlessly transition between clinical services from the comfort of their home.

Innovation is at the heart of what we do as we strive to be the leading provider of neurodevelopmental and associated mental health services.

Healios is all about helping families feel better and that includes our own families too, which is why we embrace diversity in all its forms and offer unparalleled flexibility for our employees.

THE OPPORTUNITY

As Digital Marketing Executive, you will play a key role in executing and optimising our digital marketing campaigns across paid search, paid social, SEO, and web performance. This role is central to generating qualified leads (MQLs), improving user experience, and driving awareness of our services across multiple audiences - NHS professionals, private consumers, and B2B partners.

This is a hands-on, delivery-focused role, ideal for someone experienced in paid media, campaign optimisation, and digital reporting, with a strong bias for action.

KEY RESPONSIBILITIES

• Paid Campaign Execution: Manage day-to-day PPC and paid social campaigns (Google Ads, Bing, Meta, LinkedIn), ensuring strong ROAS and clear audience targeting across DTC, NHS, and B2B segments.
• Performance Monitoring & Optimisation: Track and report on key metrics (MQLs, CPC, CTR, CPA, conversion rate), recommending and implementing real-time optimisations.
• Landing Page and CRO Support: Collaborate on A/B testing, landing page layout, CTA improvements, and conversion-focused copy updates to increase lead quality.
• SEO & On-Site Content: Conduct keyword research, optimise blog/website copy, and support the development of organic traffic-driving strategies.
• Web Analytics & Reporting: Use tools like GA4, HubSpot, and Hotjar to assess user journeys, report on performance, and identify opportunities to improve site performance and funnel conversion.
• Collaboration & Integration: Work with Marketing to align campaign messaging, timing, and segmentation. Share insights with commercial and operational stakeholders regularly.

WHAT YOU NEED TO HAVE

If you feel you could be a good fit for the role but do not meet all of the criteria, please do make an application and we will be happy to consider your application.

• 2-4 years of proven hands-on experience in a digital marketing role, preferably in healthcare, tech, or consumer sectors
• Familiarity with SEO fundamentals and keyword strategy
• Strong analytical skills with experience using tools like Google Analytics, HubSpot, and reporting dashboards
• Experience working with website CMS tools (e.g. Webflow, WordPress, or similar)
• Understanding of lead generation best practices and conversion optimisation
• Self-starter who is comfortable working remotely and independently
• Comfortable juggling multiple projects and deadlines in a fast-paced environment
• Attention to detail with a commitment to continuous improvement and testing

WHAT'S IN IT FOR YOU

• 33 days holiday (including Bank Holidays)
• Paid Christmas closure (between Christmas and New Year)
• Birthday Leave - paid day off on your birthday
• "Life Leave" - 2 days of extra leave to take when things you can't plan for happen
• Enhanced family friendly policies including a phased return to work and receive full pay
• Contributory Pension Scheme (6% matched)
• Employee Discount to access a private assessment (for ADHD, Autism or a combined assessment) through our Melios service for your child
• Fully personalised flexible benefits package including; Health Cash Plan, Life Assurance, EAP Service, Will Writing, Critical Illness Cover, employee discount and savings portal, Cycle to Work Scheme, Tech Scheme and Wine Club!
• Work from anywhere policy
• Free access to co-working spaces
• CPD/Growth day per year, plus personal development allowance to invest in your growth
• Bespoke Healios Training and on demand learning including schedule of monthly CPD for clinicians

ACCOMMODATIONS

We're glad to accommodate candidates who need adjustments throughout the hiring process and we're always learning about different accessibility needs to ensure our hiring process is accessible for all candidates. We encourage you to be open about the adjustments you need so we can adapt our interview process.

DIVERSITY AND INCLUSION

"Do the right thing" is one of our core Healios values. And building a diverse and inclusive workplace where everyone feels supported is absolutely the right thing to do. By embracing diversity, we can deliver better care experiences and outcomes, while tackling the inequalities in healthcare provision that exist today.

SAFER RECRUITMENT & PRE- EMPLOYMENT CHECKS

Healios ensures that supporting people to be safe is at the heart of our work and a key priority across all areas of the organisation. As part of our pre-employment checks, all employees of Healios will be asked to have a Disclosure and Barring Service (DBS) check. Dependent on your role within the business, this will either be an Enhanced or Basic. A Protecting Vulnerable Groups (PVG) check will be required. You will also be asked to provide two professional references as a minimum.

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What skills and experience will you bring to Healios? We're looking for someone who has a strong understanding and proven experience of lead generation, SEO fundamentals and analytical tools

Please outline your track record of managing paid media campaigns

What CMS and analytical tools have you got experience with?