Digital Media Specialist

We're looking for a Global Digital Media Executive who will play a crucial role in executing our digital strategy. You will be responsible for managing campaigns that will increase brand awareness and drive sales through our B2B and B2C websites, as well as ensuring we have effective retention strategies in place to increase brand loyalty.

Job Description

We're looking for a Global Digital Media Executive who will play a crucial role in executing our digital strategy. You will be responsible for managing campaigns that will increase brand awareness and drive sales through our B2B and B2C websites, as well as ensuring we have effective retention strategies in place to increase brand loyalty.

ADM Protexin LTD manufactures innovative, research-based live bacteria products of the highest quality for the veterinary, human, agriculture, and equine healthcare markets. With head office, manufacturing, and distribution facilities based in Somerset, ADM Protexin distributes to over 90 countries worldwide.

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Your Responsibilities

• Manage and optimize our paid media across all relevant channels, i.e., search, social, display, affiliates, and Amazon media.
• Brief and manage our digital strategies and the execution of paid media activities aligned to our digital experience map to deliver consumer-centric campaigns resulting in the strong growth of our direct-to-consumer and eCommerce brands.
• Support the Global Media Manager to deliver yearly growth targets by executing plans on time, within budget, and against forecasts.
• Work closely with our media agency to plan, execute, and report against set KPIs based on our brand and business goals and objectives.
• Manage budget effectively with regular internal reporting on ROI/KPI delivery and spend effectiveness to maximize campaign impact.
• Detailed measurement, tracking, and optimization of paid media on a weekly, monthly, and quarterly basis and share back learnings and insights to inform future campaigns.
• Collaborate and coordinate with cross-functional teams to work together towards our brand's big rocks and deliver results.
• Stay on top of industry media trends, best practices, tools, and technologies via keen topic interest to explore A/B testing and innovation opportunities.
• Monitor competitor activity closely.

Qualification and Experience

• UK and US experience required.
• Experience working on a D2C/eComm only brand in a digital-first environment.
• A strong track record of executing digital marketing campaigns, from setup to reporting.
• Minimum 4 years of paid media experience within an agency environment or B2C/D2C client side.
• In-depth knowledge of paid media, especially across search, social, and display advertising.
• Understanding of how paid, earned & owned media interact.
• A proven track record of developing and executing strong media plans with D2C and Amazon success.
• Strong demonstration of working cross-functionally to get the best results.
• Experience of working with DSPs, Amazon advertising & retail media platforms.
• Ability to work and manage agencies.
• A bachelor's degree in a relevant subject.

Skills and Competencies:

• Excellent presentation and communication skills.
• Ability to self-motivate and manage multiple priorities.
• Exceptional collaboration skills, with the ability to work effectively across internal and external teams.
• Strong attention to detail.
• Excellent analytical skills, turning data into insights, and making data-driven decisions.
• Strong proficiency in Google Suite, Amazon advertising, retail media platforms. Skai, pacvue experience a benefit.

Diversity, equity, inclusion, and belonging are cornerstones of ADM's efforts to continue innovating, driving growth, and delivering outstanding performance. We are committed to attracting and retaining a diverse workforce and creating welcoming, truly inclusive work environments - environments that enable every ADM colleague to feel comfortable on the job, make meaningful contributions to our success, and grow their career. We respect and value the unique backgrounds and experiences that each person can bring to ADM because we know that diversity of perspectives makes us better, together.

For more information regarding our efforts to advance Diversity, Equity, Inclusion & Belonging, please visit our website here: Diversity, Equity and Inclusion ADM .

About ADM

At ADM, we unlock the power of nature to provide access to nutrition worldwide. With industry-advancing innovations, a complete portfolio of ingredients and solutions to meet any taste, and a commitment to sustainability, we give customers an edge in solving the nutritional challenges of today and tomorrow. We're a global leader in human and animal nutrition and the world's premier agricultural origination and processing company. Our breadth, depth, insights, facilities, and logistical expertise give us unparalleled capabilities to meet needs for food, beverages, health and wellness, and more. From the seed of the idea to the outcome of the solution, we enrich the quality of life the world over. Learn more at .

Req/Job ID

95239BR

Ref ID

Global Media Executive Archer Daniels Midland