Director of SEO and Audience Development

Director of SEO and Audience Development (salary from £90,000)

Immediate is home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food and BBC Gardeners World magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps and live events.

We're seeking a Director of SEO and Audience Development to lead and elevate our organic search strategy across our portfolio of in-house brands. This is a pivotal leadership position for a highly technical and strategic SEO professional who can navigate the complexities of enterprise platforms and stakeholder-rich environments. Reporting to the Chief Commercial Officer, you'll partner closely with editorial, product, and analytics teams to ensure our organic growth strategy is aligned with business objectives.

As a Director of SEO and Audience Development, you will:

1. SEO Strategy Development: Lead the overall organic growth strategy, including technical and content SEO, for all brands.
2. Technical SEO: Oversee audits, identify technical issues, and propose scalable solutions, ensuring optimal website performance and adherence to SEO best practices.
3. Enterprise Migrations: Manage complex site migrations, including CMS and platform changes, ensuring minimal disruption and sustained growth.
4. Cross-Functional Collaboration: Work seamlessly with editorial, product, and analytics teams to align SEO strategies with broader business goals.
5. Stakeholder Management: Operate effectively within a matrixed organisation, balancing priorities and securing buy-in from diverse teams.
6. Platform Enterprise SEO: Drive initiatives that leverage enterprise-scale tools and solutions to optimise site performance and content discovery.
7. Audience Development: Identify and execute growth opportunities across organic channels, leveraging audience insights and search trends.
8. Narrative Setting: Communicate the traffic narrative story to the wider business and communicate the ever-changing landscape.

Experience & Skills:

1. Proven expertise in leading SEO strategy for enterprise platforms, with a strong history of success in complex site migrations.
2. Deep technical SEO knowledge, including HTML, CSS, JavaScript, structured data, crawling/indexing, and Core Web Vitals.
3. Experience working in matrixed organisations, managing multiple stakeholders across editorial, technical, and business teams.
4. Strong understanding of content SEO principles, keyword research, and user intent analysis.
5. Demonstrated ability to collaborate with editorial teams to craft search-optimised content strategies.
6. Familiarity with enterprise SEO tools such as Ahrefs, Screaming Frog, SEMrush etc.
7. Strong analytical skills, with proficiency in tools such as Google Analytics, Search Console, and Data Studio.

Preferred Qualifications:

1. Background in platform enterprise SEO.
2. Experience with brands in the publishing/media industry or an agency.
3. Proven ability to identify and adapt to emerging SEO trends and technologies.

Benefits:

• A relaxed working environment with regular socials including a summer festival.
• Supportive well-being initiatives and benefits, talks & workshops, and Mental Health First aiders & Champions.
• 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year's which are in addition to your annual entitlement.
• Tailored training and development through both our in-house learning platform and LinkedIn Learning.
• A progressive and transparent culture focused on your development.
• Flexible / hybrid working plus early finish Fridays.
• Cycle to work scheme.
• Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy.
• Competitive pension plans and Life Assurance.
• A newly renovated modern office with lots of collaborative spaces.

At Immediate, we pride ourselves on our open, inclusive, collaborative, and dynamic culture that empowers our people to thrive and give their best.

People are at the heart of our business and creating a diverse and inclusive working environment is important to us. Immediate is an equal opportunities employer.