EMEA Head of Brand and Marketing, Bluey

EMEA Head of Brand and Marketing, Bluey

Brands, Marketing and Audiences

Permanent - Full Time

London, GB, W12 7FA

Job Closing Date: 24/03/2025

THE ROLE

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Eastenders, Prehistoric Planet to Planet Earth III.

From BAFTAs to RTS Awards, BBC Studios is Britain's most awarded production company and the only producer with three of the top ten shows on IMDB. We're the home of the widest-read English language news website in the world, and the UK's largest distributor of British content.

ABOUT DIVISION

Bluey is one of the biggest and fastest growing pre-school brands in the world and a huge cultural phenomenon. Kids, adults and celebs alike are part of our engaged global fanbase, with huge excitement building around the upcoming movie release. Bluey continues to grow beyond the TV screen and at retail, bringing new experiences to fans around the world.

THE ROLE

The EMEA Head of Brand and Marketing will feed into the development of the global brand strategy and long-range plans, creating regionalised growth plans, whilst leading the development and implementation of the annual brand and marketing plans for the markets. They are accountable for partnering with key stakeholders across all lines of business (digital, licensing, product and content teams) and priority regions/growth markets, to maximise revenue growth.

Brand Growth and IP Development (Franchise Management)

• Strategic Growth Leader: you will lead the execution of the 5-year strategic brand plan for EMEA, creating and driving the development of a detailed 2-year full-franchise executional plan to drive commercial success.
• Commercial Orientation: you will support the Global Director to maximise brand commercial opportunities in EMEA, working collaboratively with all content and cross-functional commercial teams to identify strategic revenue growth opportunities.
• Insight-Led: you will ensure all plans and activities are rooted in insight, working closely with the data and insight team to create franchise plans that will grow audiences and meet consumer needs.
• B2B Activation: identify key brand themes to drive brand freshness and excitement with trade partners.
• EMEA Brand Leadership: build strong relationships with teams across your region and take ownership of the local brand eco-system.
• Asset Creation: develop effective brand communication tools that provide full-franchise state of the brand.
• Franchise Leadership: contribute to bi-annual internal Franchise Performance Reviews by sharing results and insights.
• External Orientation: track competitor brand development and trends to bring best practice into the team.

Brand Management

• Understand deeply the brand foundations and develop tools that clearly communicate audience profiles and brand architecture.
• Utilise brand foundations to build audience segmentation and develop brand and marketing communication strategy.
• Evaluate brand performance regularly and recommend changes to maintain relevancy and audience perceptions.
• Act as key brand guardian across the business.
• Lead team to develop and update key brand communication tools.
• Find new ways to build, activate, and evolve the brand.

Marketing - Delivery and Evaluation

• Understand revenue growth drivers for Brands & Licensing and lead delivery of EMEA Bluey plans.
• Contribute to the Strategic Planning process by understanding the priorities of your respective editorial colleagues.
• Accountable for leading a team to achieve compliance of campaigns with BBC Editorial Guidelines.
• Manage and mitigate risks and issues, escalating when needed.
• Direct and shape the delivery of effective creative work that reflects brand guidelines.

Leadership, Relationships and Development

• Set priorities for direct and indirect reports, managing team resources effectively.
• Establish strong relationships with peers in Editorial and Product teams.
• Deputise for Director of Global Brand & Marketing when required.
• Encourage innovation and risk-taking in the team.

WHAT DOES IT TAKE?

The Head of EMEA Brand & Marketing is expected to have significant brand management, franchise management, and brand marketing experience at a Global/multi-market level.

Key Criteria

• A record of strategic, commercial and creative success gained at a senior level.
• Demonstrates the management and development of consumer brands using advanced marketing techniques.
• Measurable success in developing and executing brand-led and content-led marketing campaigns.
• Excellent communication skills across all organisational levels.

LIFE AT BBC STUDIOS

The BBC is committed to building a culturally diverse workforce that represents the audiences we serve and encourages applications from candidates from any background.

PACKAGE DESCRIPTION

Job Reference: 22196

Band: E

Location: Office Base is London (This is a hybrid role)

NEXT STEPS

We appreciate your interest in this position. Due to the high volume of interest, we may need to close the application period earlier than anticipated.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance.