Event Marketing Manager

Fully remote working offered - access to London when needed is essential -Your chance to join an exciting start-up events business in a pivotal, career-defining role!

THE COMPANY

This business is a premier network for leaders in business, offering an authentic space for like-minded ambitious peers to build capability, access knowledge, and share information in a high-trust environment. Hosting a series of international conferences annually, this person will shape the strategy and manage the execution of events that take place in NYC, London, and Miami.

Offering competitive salaries, fully remote working, a chance to build a team around you, and fantastic career opportunities, this is an opportunity not to be missed!

THE ROLE

The Event Marketing Manager will play a pivotal role in developing and executing comprehensive marketing strategies to amplify the visibility and impact of the business' global events and initiatives. Reporting directly to the Co-founders, this individual will drive targeted marketing campaigns to attract high-net-worth individuals, sponsors, and members while fostering community engagement.

A broad role, responsibilities will include:

1. Develop and implement comprehensive marketing strategies aligned with the company's vision and growth objectives for all events and initiatives.
2. Create and manage integrated marketing campaigns that effectively reach and engage the target audience of family business leaders and UHNW individuals.
3. Track and analyse marketing metrics to measure campaign effectiveness and generate actionable insights for continuous improvement.
4. Lead the development of compelling marketing collateral and content that effectively communicates the value proposition.
5. Oversee all digital marketing initiatives, including email campaigns, social media, and website content.
6. Manage relationships with media partners and external vendors to ensure effective execution of marketing initiatives.
7. Create engaging content that resonates with our high-net-worth audience while maintaining the company's premium positioning.
8. Optimise digital channels to drive engagement and conversion rates.
9. Collaborate closely with the events manager to develop and execute promotional strategies for the portfolio of events.
10. Create targeted messaging and marketing materials for different audience segments.
11. Manage the promotion of events through various channels to drive attendance and engagement.
12. Ensure consistent brand messaging across all event-related marketing materials.

THE CANDIDATE

Candidates should come with experience of working within a mid-senior level marketing role within the events sector, with any exposure to corporate summits being an added benefit. Candidates must be skilled across the full marketing mix. You will also be an amazing communicator, who is great with people and has the ability to juggle multiple projects. This will be an autonomous role, so a self-starter with the drive to build a team around them is essential.

In return, this event business is giving you the opportunity to take your career to the next level, working with some of the best in the business - this is an opportunity not to be missed!

Vacancy ref:MM13745