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Field & Channel Marketing Manager (EMEA)
Posted 10 days 10 hours ago by iProov
Field & Channel Marketing Manager (EMEA)
About iProov
iProov is the world leader in biometric verification. We are on a mission to make the world a safer place for businesses and consumers and work with fantastic customers across a number of industry sectors - organisations using our technology include the US Department of Homeland Security, the UK Home Office, the NHS, Eurostar, the Australian government, the Singapore government, UBS and many more.
Diversity at iProov is about reflecting the customers we serve, holding the principles of equality and inclusion at the heart of everything we do and all that we stand for, embracing differences, creating possibilities, and growing together. We aim to foster a culture where individuals of all backgrounds feel confident in bringing their whole selves to work, feel included and their talents are nurtured, empowering them to contribute fully to our purpose.
The Role
Reports to: VP, Global Demand Generation
Location: London, UK (Hybrid - at least twice a week)
Comp: Negotiable (Base) + Company Performance Bonus + Share Options + Wider iProov Benefits
iProov has continued to scale rapidly this year and is currently hiring a Field & Channel Marketing Manager for the EMEA region to join our Marketing function.
The Field and Channel Marketing Manager's (EMEA) primary responsibility will be to partner with internal GTM and external channel partner stakeholders in the regions to increase awareness and generate demand. This is a results-oriented role, responsible for the design, coordination, and execution of marketing initiatives for the EMEA region.
How you can make an impact
- Develop and execute integrated regional marketing strategies to drive pipeline and revenue growth, aligning with Sales, BDRs, and Channel teams on GTM initiatives.
- Work across the GTM org to plan and execute multi-touch, account-based engagement programs, leveraging intent data and firmographics to engage high-priority accounts.
- Own end-to-end execution of regional events, including conferences, executive roundtables, and partner-led activations, ensuring seamless pre-event promotion, in-event engagement, and post-event follow-up to support brand awareness and demand generation.
- Act as a strategic partner to Sales, designing programs to generate and accelerate pipeline.
- Monitor marketing performance, optimizing tactics based on data-driven insights, and manage the regional marketing budget to maximize ROI.
- Experiment with emerging field marketing trends, digital engagement tactics, and AI-driven personalization to continuously improve regional marketing effectiveness.
- Have the opportunity to travel - between 10% and 25% of the time.
What we would like to see for you
- Familiarity with identity, cybersecurity or relevant experience in marketing software solutions; 5-7 years of experience managing field and/or channel activities with particular expertise in both in-person and virtual events.
- A passion for innovation and creativity, an innate ability to think outside of the box.
- An understanding of, or willingness to learn about, enterprise cybersecurity buyers, their behaviour, and the channels to best reach and influence them.
- Ability to work collaboratively across business units with an emphasis on supporting Regional Sales Leaders in the EMEA.
- Ability to thrive in a fast-paced, collaborative, creative, results-driven environment.
- Strong interpersonal and communication skills.
- Dedication and accountability to achieving results and a desire for continued success.
iProov
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