Freelance Ecommerce & Optimisation Manager (Part-time)

Super exciting opportunity for a Freelance E-Commerce & Optimisation Manager to join a unique & leading home brand, at a time of huge growth. This role is 2 days per week. They are looking for an experienced, enthusiastic, immediately available candidate to join their team ASAP and get stuck in.

Key Responsibilities

1. Organic Growth & Conversion Optimisation:

• Improve on-site user experience (UX) and conversion rate optimisation (CRO) to increase revenue and engagement.
• Manage and coordinate updates with external web development agencies to enhance site speed, user experience, and feature rollouts.
• Develop a data-driven testing roadmap for A/B testing, heatmaps, and session recordings to reduce friction across the omnichannel journey.
• Own the SEO strategy (technical and content) to drive organic traffic growth and search ranking improvements.

• Ensure earned media placements drive traffic and SEO value by acquiring backlinks, improving affiliate conversion rates, and increasing digital press mentions and domain authority.
• Track performance metrics such as referral traffic, cost per acquisition (CPA), and affiliate growth.

• Oversee desktop UX improvements including navigation, homepage design, site search, and checkout flow enhancements.
• Implement mobile-first design strategies to enhance touch interactions, page speed, and mobile conversion rates.
• Monitor key performance indicators such as time on page, checkout abandonment rates, conversion rate by traffic source, as well as CAC, LTV, and ROAS.

• Lead and optimise the referral programme by testing referral incentives, tracking referral-driven revenue, and refining customer segmentation.
• Support digital paid media teams with insights and landing page optimisation to improve customer acquisition costs (CAC), return on ad spend (ROAS), and lifetime value (LTV).
• Familiarity with affiliate marketing strategies and referral programmes.
• Basic knowledge of HTML, CSS, and JavaScript to support technical SEO improvements.

Skills & Experience

• Proven experience in eCommerce, CRO, SEO, and UX optimisation.
• Strong knowledge of Shopify, Google Analytics, and A/B testing tools (e.g., Google Optimize, Hotjar, VWO).
• Ability to manage external web developers and coordinate site updates.
• Deep understanding of SEO best practices (technical and content), including keyword research, link building, and content optimisation.
• Experience in data-driven decision-making, CRO methodologies, and user behaviour analysis.
• Strong analytical mindset with expertise in tracking attribution, conversion rates, and funnel performance.

Salary & Benefits:

• Depending on experience but within the freelance equivalent of 50K-55K per annum

Location & Workplace Policy

• 2-3 days per week in offices in Central London