Freelance Marketing Exec/Manager

SUPER exciting opportunity for a Marketing Manager to join a leading luxury fashion brand, asap, for 3 months initially.

Key Responsibilities

1. Overseeing and driving overall brand awareness and marketing KPIs
2. Driving annual strategic marketing plan for key markets and overseeing from strategy to implementation
3. Adapting global campaign and lead local campaigns based on regional retail calendar and seasonality by collaborating with internal teams (e.g., CRM, Editorial, Site, Performance Marketing, Personal Shopping), implementing a localised approach across channels and service to drive overall business performance in the EMEA region
4. Manage, plan, and execute local marketing campaigns on time, working closely with internal teams (e.g., Marketing & PR, Creative, Production and buying) as well as with media agencies and other external partners
5. Drive annual brand media strategy with in-housed paid social & display team, ensuring strategy is driven within available budget, supporting key KPIs and ensuring implementation and monitoring of performance throughout
6. Partnering with PR, Client Relations and Personal Shopping Team to create bespoke activations and events
7. Driving high net-worth customer acquisition and incremental sales via strategic partnership at scale
8. Identify market insights, competitive intelligence and business opportunities
9. Lead, manage and develop the local Marketing team to execute above strategies, drive performance improvements, and optimise budget
10. Collaborate with commercial team to align marketing activities based on business requirements and targets
11. Manage Brand media & Partnership budget

Skills & Experience

1. Proven track record of successfully developing and executing integrated marketing campaigns across digital/retail/fashion industries in a B2C context
2. Over 5 years of experience in a similar role, focused on B2C marketing
3. Must be able to lead meetings, conduct presentations, and persuasively discuss business issues
4. Ability to apply qualitative and quantitative analytical skills to create business justification
5. Must demonstrate corporate know-how in a fast-paced environment
6. Prior experience managing multiple agencies, partners and vendors

Location & Workplace Policy:

• Hybrid working model