General Manager - Europe

This fully remote role can be based out of the Netherlands, Germany or the UK.

Propeller is on a mission to take the guesswork out of earthworks - reducing wasted fuel, time, and money. We do this through the power of maps.

Our customers use Propeller's integrated hardware and software products to capture accurate 3D versions of their worksites. With over 50,000 worksites worldwide using Propeller's smart survey technology, we empower project teams to map, measure, and manage site activity.

Propeller empowers everyone to approach, own, and solve problems creatively. We're data nerds who care about impact, honesty, and each other. We take pride in being a great place to work. We are proud to be recipients of BI Group's Excellence in Customer Experience award and Inspiring Workplaces of Australasia, being recognized as a Fast Company and BuiltIn Best Place to Work. You can learn more about us on Glassdoor .

Department GTM Employment Type Full Time Location Europe Workplace type Fully remote Reporting To Stu Broome - Chief Revenue Officer (CRO) This role's hiring manager: Stu Broome View Stu's Profile Your Mission

We're looking for a General Manager to lead our EMEA region. In this pivotal role, you will shape strategy, drive execution, and collaborate closely with Propeller's global teams.

You'll lead a high-performing go-to-market (GTM) team, driving consistent and accelerated revenue growth while building a strong foundation for long-term success.

Responsibilities

Strategic leadership

• Define and execute the European GTM strategy, setting ambitious goals aligned with global objectives.
• Manage the European P&L, ensuring sustainable growth and financial health.
• Solidify and expand core European markets.

Build high-performing teams

• Hire and support a diverse, high-performing team across multiple locations (currently Netherlands, Germany, UK, Spain, and Poland). Foster an environment of learning, accountability, and collaboration.
• Develop future leaders by promoting growth and creating a culture of continuous improvement.

Sales Execution

• Drive key revenue targets, including new sales, net ARR, and customer acquisition.
• Coach and support the sales team, ensuring they have the tools and training to succeed.

Operational Impact

• Enhance systems and processes to improve efficiency and employee experience.
• Ensure regional alignment with global initiatives, policies, and goals.

Data-Driven Insights

• Leverage data to measure and adapt revenue strategies, embedding a data-focused approach within the team.

Qualifications

• 7+ years of leadership experience in growing European go-to-market teams in dynamic environments.
• Proven experience in technology sales, with a preference for SaaS experience.
• Familiarity with target industries such as construction, mining, waste management, or aggregates.
• Based in the UK, Netherlands, or Germany, with regular travel across key markets.
• Fluent in English.

Your Skills

• Proven experience in sales management, including direct sales to new and existing customers. Success in building and leading teams that consistently meet or exceed targets, while fostering positive customer relationships.
• Strong commercial acumen, including experience managing P&L and aligning team goals with revenue targets and market conditions. Ability to set clear priorities, create a culture of execution and invest in the right places to generate results.
• Excellent communication skills, both written and verbal, with the ability to connect effectively in hybrid (remote and in-office) settings. You inspire confidence across the organization through clear and open communication.
• High emotional intelligence, with the ability to build strong relationships, resolve conflicts constructively, and encourage collaboration across teams.
• A current and clear understanding of the European market, with the ability to adapt strategies to regional needs.
• Ability to work effectively across multiple time zones.

Benefits

• Employee share options
• Professional development benefits and leave
• The opportunity to take part in our mentorship program
• Monthly telephone and/or internet allowance
• Paid primary & secondary parental leave policies
• Flexible work arrangements and WFH equipment provided

About Propeller

Propeller is for everyone, so come as you are. We value all types of experience, skill, and ability. If you don't think you meet all the requirements, but still think this role would be a good fit, we'd love to hear from you.

Diversity makes our team more creative, fun, and effective, so bring your whole self to the application process, and we will too!

If you're interested in what life at Propeller is like, check out our employee-owned Medium blog page !

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