Graphic Designer - Boba brands

About Boba

Join us at Boba, where we're redefining baby carrying with innovation, comfort, and style. As the Graphic Designer, you'll play a pivotal role in shaping the visual identity, digital presence, and brand storytelling for Boba's beloved baby-carrying products. Your designs will bring our brand to life across packaging, e-commerce, social media, and marketing campaigns, helping parents connect with Boba in meaningful ways.

At Boba, we believe in rolling up our sleeves, thinking creatively, and overcoming challenges to bring meaningful solutions to families worldwide. If you're passionate about crafting compelling brand visuals that engage and inspire, we'd love for you to join our team.

About the role

The Graphic Designer will play a crucial role in defining and executing Boba's visual identity across multiple platforms and five brands under the Boba umbrella. This person will work on a variety of projects, including packaging design, digital content for e-commerce, social media, email marketing, and Amazon assets such as A+ content, storefronts, and product detail pages.

This is an exciting opportunity to shape the creative direction of a growing brand, working on a range of projects that span digital and print. You'll collaborate with marketing, product development, and sourcing teams to bring our brand vision to life and create assets that connect with parents worldwide. With five brands under Boba, you will have the unique opportunity to work across different brand identities, ensuring each maintains a cohesive yet distinct look and feel while aligning with our overarching mission.

Responsibilities

Branding and Design execution:

• Design high-quality packaging, promotional inserts, and materials that align with Boba's brand identity.

• Develop Amazon A+ Content (B+), Enhanced Brand Content (EBC), and storefront assets to enhance the customer experience.
• Create compelling digital content for social media, email marketing, and D2C websites to drive engagement and conversion.
• Maintain brand consistency across all assets, ensuring a cohesive and recognizable look.

Creative problem-solving & brand evolution:

• Contribute to new product launches and rebrands, shaping the visual identity of upcoming Boba products.
• Analyse consumer insights and market trends to inform design direction.
• Ensure all creative assets meet high standards of accuracy, consistency, and effectiveness.
  

About you

• 3+ years of experience in graphic design, with expertise in packaging design, digital content, and print materials.
  
• Strong proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign).
  
• Experience with Amazon/e-commerce platforms (A+ content, EBC, storefronts) is a plus.
  
• Ability to interpret consumer insights and translate them into effective design solutions.
  
• Strong attention to detail and ability to work in a fast-paced environment.
  
• Experience in photo and video editing is a bonus; animation skills are a plus.
  
• Collaborative mindset with the ability to take feedback and iterate quickly.
  
• Passion for branding, design, and creating engaging content for families and parents.
  
  

Our benefits

• Hybrid working
• 25 days holiday
• Public holidays
• Friday afternoons off in August
• Brand discounts
• Pension Plan
• Health Insurance
• Nursery Benefits (salary sacrifice)
• Cycle to Work scheme
• Enhanced parental leave
• Quarterly social events