Graphic Designer

Tapestry

London, LND, GB

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.

At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach, Kate Spade New York, Stuart Weitzman - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

We are a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose: The Graphic Designer is responsible for leading the delivery of primary and secondary digital campaigns from pre-approved global imagery for European & International sites, including producing assets for websites, email & SMS, affiliate partners, social platforms, in-store, and third-party marketing sites. The Graphic Designer delivers consistent artwork across all digital channels, ensuring assets are locally relevant, optimised for the channel, format and device, and maintaining our brand's identities.

Reporting to Senior Director, Ecommerce, the Graphic Designer works closely with European Ecommerce, Marketing, and VM teams, as well as Production & Creative teams in New York to create locally relevant and best in-class digital artwork across all marketing channels for retail and outlet.

The successful individual will leverage their proficiency in Graphic Design to:

1. Create and deliver digital site assets from pre-approved campaign imagery for European websites, supporting retail and outlet channels and ensuring each site is locally relevant and satisfies customer needs.
2. Create engaging and bespoke content across digital and stores for European markets, ensuring consistency is delivered across channels. Create bespoke content for international websites to support key events in the regions (e.g. Saudi Arabia/India/South Africa).
3. Partner with Email Marketing & Email Developers to design customer/marketing emails with the objective of driving customer engagement, higher CTR's & CVR, whilst delivering efficiency with templates.
4. Create and deliver digital assets for use across European performance marketing campaigns for retail and outlet (including affiliates, display and paid social).
5. Create bespoke European-focused postcards/direct mail to inspire and engage online or in-store customers, in-store via parcel and in-store engagement campaigns.
6. Partner with the Product Development team to create website designs across PDP, PLP, checkout and the post purchase journey to drive ATC, checkout completion and CVR.
7. Work with translation partners to translate pre-approved campaign creatives into a broad variety of global digital assets, ensuring consistency across all elements and timely delivery.
8. Partner with the Ecommerce Trading team to build upon and execute regional creative needs, developing and improving customer engagement, conversion rate, AUR and user experience specific to the target market.
9. Communicate effectively with the broader creative team (Project Managers, Copywriters, Product Designers) to ensure insights are shared and local European creative needs and customer expectations are met.
10. Keep up to date with trends, best practices and digital advancements, and conduct competitor analysis to improve digital design across markets.
11. Work with Senior Manager, Online Trading to understand onsite customer behaviour and utilise insights for future artwork enhancements.
12. Ensure all content is optimised for various devices, in particular mobile.
13. Oversee multiple projects from different stakeholders across the business (Ecommerce, Marketing, Store CM).

The accomplished individual will possess:

1. 3+ years' experience in a similar digital design role, with a background in online retail (multi-channel, globally branded environment with experience in a matrix or global organisation set up).
2. Highly organised, strong problem-solving skills, and the ability to multi-task and prioritise a large and varied workload.
3. Experience with Sketch and proficiency in Adobe Creative Suite, including Adobe Illustrator.
4. Clear understanding of web design, UX/UI and performance metrics.
5. Experience using Demandware/Salesforce Commerce Cloud and Figma is advantageous.
6. Knowledge of mobile ecommerce best practices is desirable.
7. Customer focused, ensuring customer needs are met across a variety of markets.
8. Strong communication, presentation and negotiation skills, with the ability to collaborate across global teams.
9. Ability to work autonomously and as a team member in a fast-paced environment.
10. Proactive, uses initiative and acts quickly to last-minute requests and changes.

What Tapestry can offer you:

1. Hybrid working (3 days working from the office, 2 days remote).
2. Option to finish early on a Friday (Flex Fridays).
3. 1 Paid Volunteering Day per year and opportunities to volunteer with global projects.
4. Internal mobility & career progression.
5. Regular Social Events - Seasonal & Cultural.
6. Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council.

Other benefits include:

1. 25 days holiday in addition to bank holidays.
2. Annual Incentive Plan (company performance bonus).
3. Multi brand discount up to 50% off Coach, Kate Spade, Stuart Weitzman.
4. Private Healthcare with health assessment (Bupa).
5. Bupa rewards - Financial wellbeing support and wellness discounts.
6. Free 24/7 support for family building, fertility and menopause with Maven.
7. Employee Assistance Program.
8. Interest free season ticket loan.
9. Cycle to work scheme.

Our Competencies for All Employees

1. Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
2. Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
3. Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
4. Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
5. Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
6. Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
7. Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at