Head of CRM & Channel Management (m/w/d)

There are two independent companies named Peek & Cloppenburg in Germany with their headquarters in Düsseldorf and Hamburg. This website refers to Peek & Cloppenburg B.V. & Co. KG, Düsseldorf.

Head of CRM & Channel Management (m/w/d)

EMPLOYMENT: Full time

COMPANY: Fashion ID GmbH & Co. KG

LOCATION: Düsseldorf

We are number-crunchers and trendsetters, concept developers and top performers. Become part of our group of companies and start your career at Fashion ID GmbH & Co. KG, an associated company of Peek & Cloppenburg B.V. & Co. KG based in Düsseldorf. Fashion ID manages our online stores in a dynamic environment and provides our customers with a unique online shopping experience.

Responsibilities

• Focus on what's relevant for our customers: Develop a deep understanding of relevance, customer preferences, and promotion management. Use these insights to drive customer engagement with targeted communication and value-based promotions.
• Channel management: Drive the activations and promotions across multiple channels (eMail, Print, App, Messenger, Stores, etc.) and in all markets.
• Ownership for campaign implementation and automation: Drive alignment across teams to support the implementation of our communication tactics on a customer and segment level.
• Stakeholder Management: Work closely with senior management to present findings, propose tactics, and lead the implementation of CRM initiatives end-to-end.
• Performance management: Monitor all KPI in a holistic way and drive overall channel performance from tactics to operations.
• Leadership and team development: Promote an enabling team environment, mentor your team to translate their project ideas into technical actionable items.

What We Are Looking For

• 8+ years experience in Consulting, E-commerce, FMCG, or related fields, focusing on technical campaign and channel management.
• In-depth knowledge of omni-channel contact infrastructure in multi-country eCommerce and retail.
• 5+ years of hands-on experience in building and enhancing advanced CRM platforms, with expertise in segmentation, personalization, and multi-channel management.
• Strong passion for driving customer engagement and retention through direct communication and loyalty initiatives.
• Proven analytical skills to develop strategic initiatives and present findings to management and stakeholders.
• Excellent execution skills, managing deadlines and multiple projects to ensure effective implementation and improvement of campaign strategies.
• Strong self-management, initiative, and communication skills, with a mission-driven approach and the ability to manage senior stakeholders in complex environments.
• Fluent in English and German.

What We Offer

• Diverse projects at one of the most successful fashion companies in Europe.
• A dynamic working environment based on teamwork and individual responsibility.
• Personal and professional development.
• Individual career planning.
• An attractive workspace in a central location.
• Employee discount at our online store.
• 25% Family & Friends staff discount in all P&C Group stores in Germany.