Head of eCommerce

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella, Tic Tac, Ferrero Rocher, Raffaello, Kinder Bueno and Kinder Surprise. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The Head of eCommerce FMCG is a key leader within Ferrero UK, reporting to the Sales Director and responsible for driving the eCommerce strategy to achieve P&L objectives for the Pureplay channel. This role plays a pivotal part in expanding Ferrero's eCommerce presence, accelerating channel share growth across Grocery & Wholesale, and shaping the global eCommerce ambition for the UK & Ireland region.

As the eCommerce subject matter expert, you will lead the development and execution of strategic initiatives, collaborating across departments to optimize online performance. Your responsibilities include overseeing commercial plans, driving digital excellence, and ensuring the successful integration of eCommerce within Ferrero's broader sales strategy. This role offers the opportunity to work closely with global and local teams, influencing Ferrero's long-term digital transformation.

Main Responsibilities:

As Head of eCommerce FMCG, you'll define and execute the UK & Ireland eCommerce strategy in collaboration with Ferrero's Global eCommerce team. You will lead the integration of eCommerce into brand and customer plans while overseeing the P&L for Pureplay customers and driving channel growth across Grocery and Wholesale (eB2B). Acting as the key sponsor for eCommerce projects, you will work cross-functionally to enhance sales execution, optimize the digital shelf, and manage eCommerce retail media investments.

You'll play a central role in eCommerce insight, analytics, and reporting-leading the Sessional SBD Commercial Scorecard and Monthly eCommerce Sales Updates. Analyzing sales performance and customer data will be key to identifying trends, optimizing execution, and enhancing category strategies. You'll also collaborate with internal stakeholders to understand consumer behavior, monitor competitors, and shape the future of Ferrero's eCommerce offering.

Leading eCommerce trade marketing management, you will oversee digital shelf optimization, ensuring continuous improvement in product content, digital assets, and retail execution. You will own the eCommerce A&P budget, driving an optimal retail media ROI and working closely with Media and Shopper Marketing teams to develop an effective investment mix. Additionally, you'll champion online category strategy and portfolio development in partnership with Regional Category teams, Global SBD, and Brand teams.

As a leader, you will be responsible for building and developing a high-performing team, ensuring effective management, motivation, and professional growth. You will foster a culture of engagement, empowering your team with the skills and knowledge needed to excel in their roles while driving Ferrero's eCommerce ambition forward.

Who we are looking for:

We are looking for a candidate with strong experience in eCommerce leadership within the fast-moving consumer goods (FMCG) sector, with a proven ability to develop and execute eCommerce strategies that drive channel growth. You should have experience managing Pureplay, Grocery, and Wholesale (eB2B) customers, along with direct line management experience. Success in this role requires the ability to operate within a cross-functional matrix organization, collaborating across sales, marketing, category, and digital teams.

The ideal candidate is a strategic thinker with a passion for digital commerce, data-driven decision-making, and driving commercial performance. You should be comfortable managing P&L responsibilities, leading negotiations, and optimizing digital shelf execution. Experience in eCommerce analytics, including sales performance tracking, digital marketing effectiveness, and consumer behavior insights, is essential. Proficiency with market analytics tools (e.g., Nielsen, IRI), eCommerce platforms, and digital media management is highly valued.

An understanding of digital shelf principles, eRetail media strategies, and eCommerce trade marketing is beneficial. Experience with content management tools, product information management systems, and omnichannel retail strategies is advantageous. Additionally, the ability to influence stakeholders, lead high-performing teams, and foster collaboration across global and regional teams will be key to success in this role.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you'll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.