Head of Editorial & Social Culture

Who are Coolr?

We're an independent social media agency and team of creatives, social experts, content publishers and change makers.

Completely wired into popular culture, our work connects brands with their audiences at scale. With clients such as Burger King, Lidl, Deliveroo and Samsung (to name drop a few) our aim is to be the biggest social agency in the world.

With 70% growth last year the agency is growing at a rapid rate but we're only just getting started In 2025 we have ambitious plans for our agency and to truly become the stand-out social agency in the UK, the US and beyond.

We have a strong platform for growth and have made great strides forward - now we really want to take things to the next level.

About the role:

As the Head of Editorial you will be responsible for shaping and driving editorial strategies, ensuring the creation of impactful, culturally relevant content, and leading a best in class team of copywriters, social creatives, and content creators. This role requires a blend of editorial excellence, strategic thinking, and a passion for social culture to deliver content that resonates with audiences across platforms like TikTok, Instagram, X (formerly Twitter), and Facebook.

The job

Leadership & Team Management:

• Build, lead, and manage a world-class editorial team, including copy writers, social creatives, and content creators, ensuring the highest standards of content production.
• Foster a newsroom environment that thrives on collaboration, cultural relevance, creativity, and a drive to succeed, where each team member feels motivated to deliver their best work.
• Hire and mentor talent, guiding team members in their professional growth while maintaining a strong, creative team dynamic

Content Strategy, Execution & Cultural Insight:

• Develop and manage a content calendar aligned with client goals and brand identity.
• Create timely, culturally relevant content while balancing planning and real-time trends.
• Experiment with new content formats to keep social media fresh and engaging.
• Oversee content creation across multiple channels
• Lead community engagement strategies to foster meaningful audience interactions.
• Stay ahead of social media trends, digital content, and emerging technologies.
• Ensure content is culturally relevant, strategically sound, and trend-aware.

Collaboration & Stakeholder Engagement:

• Work closely with client teams and clients to understand out client's brand voice, goals, and risk profile, ensuring that editorial content aligns with their broader marketing and communication strategies.
• Collaborate with cross-functional teams (studios, design, strategy, etc.) to ensure content is aligned with business objectives.

What we are looking for

• Someone who has led editorial strategy for social - Developed and executed a clear content vision aligned with brand and platform goals.
• Driven content excellence - Overseen the creation of high-performing, engaging, and innovative social content.
• Managed and inspired teams - Led editorial and social teams, fostering collaboration and creativity.
• Shaped brand storytelling - Defined tone of voice, content formats, and narratives to resonate on social platforms.
• Engaged audiences - Used insights into social behaviours, trends, and platform algorithms to drive engagement.
• Executed multi-platform strategies - Developed content plans for TikTok, Instagram, X (Twitter), Facebook, and beyond.
• Stayed culturally relevant - Reacted to trends, social conversations, and cultural moments in real time.
• Collaborated cross-functionally - Worked with creative, marketing, and strategy teams to ensure editorial success.
• Maintained brand integrity - Ensured all social content aligned with brand voice, values, and quality standards.

A Coolr Offer

We appreciate all the hard work that our teams deliver every day so here are some of the benefits and perk you get whilst working at Coolr.

A benchmarked salary reflective of your experience and in line with our salary bandings.

Hybrid working. We work 3 days in the office and 2 from home

25 days annual leave

Two weeks work from anywhere

Birthday Day off - an extra day to celebrate your big day

Wellbeing Day off - another extra day with a £50 voucher to spend on anything you want to support your wellbeing!

Free breakfast, snacks and drinks in the office.

Private Healthcare cover, Cycle to work scheme, Tech scheme + more

Coolr weekly socials. We get together every week to connect as a team, we also have a Book Club, Social Club & more to come.

Coolr Culture:

We are one team. Regardless of what you work on at the agency, we will help and support each other on everything. The goal is to turn our clients into rockstars by creating ground-breaking, award-winning and impactful campaigns for them. The team culture is to push out of our comfort zones to strive for excellence whilst allowing everyone to embrace their true selves and tap into their potential.

Coolr DE&I

Our approach to DE&I at Coolr is simple: create a safe and inclusive environment for people to be authentically themselves. By embracing this culture, it gives space to people to be more creative, innovative, and successful which will drive us in our mission of becoming the world's best social media agency. Whilst we are proud of our current position and the work we do to support a thriving and diverse workplace, we always know we can do more to not only create change here at Coolr, but in our industry as a whole.