Head of Marketing

We're looking for an exceptional Head of Marketing to lead a talented team and drive our global marketing strategy. This is a new role and is a unique opportunity to make a big impact as you shape a marketing function to underpin the company's next phase of growth.

As the Head of Marketing, you'll drive all facets of marketing-from shaping a distinctive global brand and spearheading demand generation to cultivating internal communications and employer branding. Reporting directly to senior leadership, this is your chance to create a legacy, elevate the company's presence, and solidify its position as a thought leader in the global payments landscape.

Key Responsibilities:

Marketing Leadership & Strategy

• Develop and execute a comprehensive marketing strategy aligned with business goals.
• Build, lead, and mentor a diverse marketing team spanning Brand, Digital, Design, Communications, and Employer Branding.
• Partner with leadership to ensure marketing initiatives support long-term business success.

Brand Development, Market Positioning and PR Strategy

• Establish and enhance a global brand identity with a clear and consistent tone of voice.
• Position the company as an industry leader through thought leadership, content marketing, and strategic PR initiatives.
• Oversee website development and ensure it serves as a destination for stakeholders.
• Drive the PR strategy.
• Manage third party agencies to continue amplifying Boku's leadership position.

Demand Generation & Client Growth

• Deliver targeted lead generation initiatives that drive revenue growth.
• Develop multi-channel campaigns, including ABM and digital strategies, to attract and retain clients.
• Lead event marketing efforts, including sponsorships, speaking engagements, and award submissions.

Internal Communications & Employer Branding

• Collaborate with HR to build a strong employer brand and promote the company as a top workplace.
• Drive employee engagement through internal campaigns aligned with company values.

Data-Driven Marketing

• Use analytics to measure campaign performance and optimize strategies.
• Provide regular reports on marketing ROI and customer insights to stakeholders.
• Leverage data to make informed decisions about market opportunities, resource allocation, and future strategies.

Operational Excellence

• Manage the marketing budget effectively, ensuring operational efficiency.
• Partner with cross-functional teams to align marketing efforts with broader business goals.

Governance & Compliance

• Ensure compliance with global marketing regulations, industry standards, and company policies.
• Develop and maintain governance frameworks to ensure ethical and transparent marketing practices.
• Produce investor-related materials, such as annual reports and presentations, to align with company objectives.

Skills & Competencies:

• Strategic Leadership: Proven ability to lead and execute a marketing strategy aligned with business goals.
• Brand Expertise: Strong understanding of brand building and positioning in competitive markets.
• Customer-Centric Focus: Ability to align marketing efforts with client needs to drive growth and retention.
• Data-Driven Decision Making: Expertise in using analytics to inform strategies and measure success.
• Collaborative Leadership: Skilled in managing cross-functional teams and building consensus across departments.
• Operational Mindset: Proficient in optimizing marketing processes, workflows, and tools.
• Employee Engagement: Strong experience in employer branding and internal communications to enhance the employee experience.

Qualifications:

• Bachelor's degree or higher.
• Excellent written and verbal command of the English language.
• 10+ years of marketing experience, with at least 5 in a senior leadership role.
• Experience in fintech, payments, or tech is highly desirable.
• Proficiency with marketing tools such as HubSpot, Google Analytics, and Salesforce.
• Relevant certifications (e.g., CIM, Digital Marketing) are a plus.

What We Offer:

• The chance to this role your own, shaping the strategy and execution in alignment with your vision.
• Stock options.
• Private medical insurance.
• Home Office equipment budget.
• Flexibility to work from the office or from home.
• A dynamic, collaborative culture in a rapidly growing company.

If you're ready to take on a transformative role and leave your mark on a leading fintech organization, we'd love to hear from you!