Head of Marketing

We are a Global Recruitment specialist that provides support to the clients across EMEA, APAC, US and Canada. We have an excellent job opportunity for you.

Job Title: Head of Marketing
Location: London, UK-Hybrid 2-3days a week
Rate-322 GBP/day
Contract Inside IR35 on umbrella

Job Description:
About the role
As frog Head of Marketing in the UK, your primary role will be to support the UK business in growing the frog market reach, working closely with the leadership team to create, build and advance client relationships, and build the frog brand. You will report into the interim Head of Marketing, Cient Invent, and work closely with UK Marketing Director, UK, and the extended marketing team to support the wider UK Marketing & Communication (M&C) priorities.

• While this is a strategic role, it requires a hands-on approach and willingness to get involved in day-to-day delivery alongside the team.
• In this role, you will demonstrate an acumen for high-impact thought leadership and driving joint success stories with clients and partners, both through frog owned channels, PR and industry events.
• You will be responsible for developing the strategy to engage important client audiences at exclusive events and through strategic partnerships. This encompasses planning of major external marketing initiatives (like Cannes Lions and SXSW), facilitating executive network roundtable discussions, and aiding in the creation of significant target partnerships.
• Additionally, your duties will involve enhancing our CRM database to implement effective nurturing campaigns and managing the marketing budget efficiently.

Your responsibilities include:Strategy and budget ownership:

• Setting the UK marketing strategy, and aligning to UK business priorities, as well as Group and global plans
• Securing and managing budget
• Building relationships and managing a complex network of senior stakeholders
• Building trusted partnerships with colleagues and work collaboratively across our global, local and Group marketing teams
• Managing relationships with suppliers and agencies

Lead generation through events and partnerships:

• Driving a programme of owned and industry events, with a split focus between brand awareness and lead generation, in collaboration with the growth team
• Pushing forward a partnerships programme with key hyper-scalers, including Adobe and Salesforce
• Supporting delivery on key Client Invent events

Client growth:

• Building and driving an ABM programme to support account growth across frog and Client Invent
• Progressing our CRM database with targeted nurture campaigns to open new and progress existing client conversations in alignment with the rest of the marketing strategy

Brand awareness and thought leadership:

• Driving brand awareness in the UK market
• Adapting global campaigns for the UK audience and driving activation
• Running a UK-led content programme of client success stories, reports, in collaboration with the global editorial team
• Spear-heading an awards strategy to receive market recognition for our best-in-class work

Your experience:

• A senior marketing manager with 10-15 years B2B marketing and communications experience across content, pursuit, field marketing, lead generation
• Proven track record of developing and executing successful marketing strategies in a complex, global organization. Experience in innovation/marketing/design/consultancy space preferred
• Ability to flex from big picture thinking to the detail doing of a plan
• Excellent project management, able to successfully manage multiple projects, deadlines and budgets
• History of successful decision-making in ambiguous business environments and achieving results with limited resources
• Outstanding communicator and collaborator, excellent written skills with the ability to present at a senior leadership level, build and manage senior stakeholder relationships
• Proven ability to be an adaptive strategic leader with critical thinking skills alongside a creative flair and a curious mindset
• Comprehensive digital skill set, including Salesforce and Pardot

If you are interested in this position and would like to learn more, please send through your CV and we will get in touch with you as soon as possible. Please note, candidates are often Shortlisted within 48 hours.