Head of New Business - 12 month FTC Remote-UK Marketing

Ready to take the lead in the fast-paced world of Digital Marketing?Do you want to work for one of the UK's leading pet insurers?

We're looking for an experienced Head of New Business (12 Months FTC) to join our team. If you're passionate about pets and even more passionate about driving sales, this is your chance to make an impact!

What's on offer?

Not only do we offer a competitive salary of c£85,000 with excellent benefits, we also firmly believe that your postcode should never be a barrier when it comes to finding the pawfect role - that's why we're flexible on your working location. At Animal Friends, you can choose to be based remotely within the UK, within our Amesbury office, or hybrid (a mixture of both).

At Animal Friends Insurance, we're all about empowering our colleagues to make work work for them wherever possible, which is why we also welcome applications from candidates looking to work part-time or condensed hours.

Please note this is a 12-month FTC

What you'll do

This role will be a key strategic pillar of the marketing and sales strategy and team and will set the direction of AFI's ambitious growth goals to drive both sales and revenue through new business distribution channels.

This role combines trading excellence, leadership, senior stakeholder engagement, and data-driven decision-making to develop, execute, and measure AFI's New Business Trading in a mature and saturated market.

To give you an idea of what to expect, you'll be:

• Develop and execute a comprehensive new business growth strategy across core trading channels.
• Ownership of new business trading numbers, working closely with SLT and HoDs to drive forward our trading performance.
• Contractual and CPA negotiations.
• Ownership of all Below the Line channels inc. PPC, SEO, etc - strategy and budget.
• Drive and optimise performance of direct channel, developing a strategy to target new customers and optimise channels, maximise ROI/ROAS.
• Deliver digital strategies in line with business objectives and KPIs whilst maximising ROI and LTV.
• Ensure the budget is fully optimised across all channels increasing clickthrough and conversion.
• Drive the growth of web traffic and direct sales.
• Set digital strategies and measurable objectives for all below the line channels.
• Accountable for the Google Joint Business plan.
• Keep abreast of, and consider, data and privacy regulations and considerations across all activity.
• Ensure that financial promotions are fair, clear and not misleading and deliver good outcomes.
• Analyse marketing data and user feedback to shape future trading strategies.
• Ownership of the new business performance updates and monthly reporting.
• Ownership of weekly trading updates, to drive understanding of our market performance.
• Co-Ownership of our Growth Steer Co working group with Head of Retention.

Who you are

• Excellent leadership and team development.
• Experience of Personal Lines distribution channels and strategy.
• Extensive knowledge of PPC, SEO.
• Proven experience of Marketing Measurements.
• Experience of using analytics and attribution.
• Experience of managing, tracking and optimising a marketing budget.
• Experience in driving online sales and exceeding lead generation targets.
• Analytical and detail-oriented.
• Able to easily work from home with a quiet space and good internet connection.

Why choose Animal Friends

Animal Friends has been supporting UK pet owners for more than 25 years with our comprehensive and meaningful pet insurance. We are not only an award-winning business but one of the largest pet insurance providers in the UK. But we're not like other leading UK pet insurers, we were built to be unmistakably different - giving back to incredible animal welfare and conservation charities, at home and around the world, as they fight to support and care for vulnerable pets, wildlife, and habitats. So far, we've helped support over 800 charities and conservancies across the UK and worldwide and donated over £8.5 million and continue to use our voice and platform to fight for positive change. We believe that even the smallest act can make a big difference.

We understand that our success is only possible because of how we work together, which is why our company values of being courageous, kind-hearted and passionate are the heart of what we do - and we simply wouldn't be who we are today without our colleagues, who embody these values every day.

We are part of the Pinnacle Pet Group (PPG) - a pan European fully integrated pet insurance and pet health services provider. On a mission to help pets live happy, healthy lives with their pet parents, PPG are committed to supporting the diverse needs of their customers and colleagues with a clear ambition to become the world leader in pet insurance and healthcare services.

What you'll get

We recognise that your hard work shouldn't come without its perks, so here's a little list of some of the things you can expect to get from us:

• 25 days annual leave, which increases with service, plus bank holidays.
• A day off for your birthday.
• One paid day off per year to volunteer with a UK-registered animal charity of your choice.
• Access to 50% off insuring pet companions with Animal Friends.
• Free access to our expert vet partner, Joii Pet Care, for your cat and/or dog.
• Your mental and physical health is incredibly important to us. That's why we offer discount on gym membership, access to a dedicated Wellbeing Hub and a healthcare cash plan / private medical insurance and Group life assurance.
• We like to celebrate success and recognise excellent employee performance; we will donate £3k to the charity of our employee of the quarter's choice.
• Most importantly, you'll be working with, and supported by, a team of courageous, passionate, and kind-hearted individuals - we might be biased, but we think that they're a pretty pawsome bunch!

Inclusion, Diversity and Belonging at Animal Friends

At Animal Friends, we take inclusion seriously. This means nurturing a culture that respects everyone as an individual and values the unique perspectives we all bring through our background, characteristics, and lived experiences.

We know that harnessing our differences makes us stronger and helps us to deliver better outcomes for our customers and each other. That's why we are committed to ensuring that everyone is treated fairly and without discrimination, and we are passionate about creating an inclusive environment where everyone feels they belong.

Our recruitment process

As an FCA regulated business, we require successful applicants to clear our pre-employment screening process which includes a credit check and references checks. Under the latest UK Right to Work regulations, we will require successful applicants to evidence their right to work in the UK, either in person, online, or digitally via a third party subject to circumstances.

Please be aware this advert will remain open until the vacancy has been filled rather than the advertised closing date. Interviews will take place throughout this period; therefore, we encourage you to apply early to avoid disappointment.

Apply now

Hours

37.5

Job attachments

Job_Description_Head_of_New_Business_2025.docx