Influencer Director, Social

Company Description

OVERVIEW Publicis Groupe is one of the world's largest communications holding companies, present in over 110 countries and employing about 100,000 professionals. The Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation.

HELPING OUR CLIENTS UNLOCK GROWTH IN THE PLATFORM WORLD Our clients compete in the platform world, a horizontal marketplace between creators and consumers, between speakers and listeners, between buyers and sellers. To thrive in the platform world, companies must continue to innovate their products and business models. Four imperatives (1. Real Identity, 2. Dynamic, Diverse and Disruptive Creativity 3., Smart Media and 4. Direct Relationships) via our suite of world-class agencies, are necessary for modern brands to win in the platform world. At Publicis Groupe, we've invested in capabilities across these four imperatives our clients need to unlock growth. As the only one who can architect, build and orchestrate end to end solutions, not only do we have a proven record of building bespoke models for clients and leading expertise across all major industry categories, we are able to offer our talents more opportunities to grow and benefit from a richer learning experience. We call this Power of One. Powered by a 100,000-strong network via Marcel, our AI-based platform, we are also able to provide our clients and talents instant access to resource, knowledge for any need, any time, in any market.

THE SPIRIT OF VIVA LA DIFFERENCE Viva La Difference is deeply rooted in everything we do. It has always been in our DNA. From the birth of Publicis, 94 years ago, when Marcel Bleustein-Blanchet, our founder, invented French advertising. Viva La Difference expresses how we value and respect each individual and recognize what makes us distinctive. This is the charge that inspires our teams to celebrate the differences in identity, background, culture, and experience of all of us. It is how we behave with each other and our clients, and it is deeply rooted throughout our work, to elevate and bring to life our differences throughout the platform world.

Overview

Join Publicis Groupe as the Global Influencer Director - Social, a key role designed to drive revenue growth in Influencer Marketing and accelerate our global capabilities. You'll be a central part of our global influencer Center of Excellence (CoE), collaborating with influencer experts from Publicis Media, Influential, MSL, and BR Media. You'll also work closely with media, production, and commerce teams to ensure our influencer solutions are fully integrated and adaptable within the Publicis ecosystem.

Responsibilities

Core Responsibilities:

• Influencer Marketing Growth:

  • Collaborate with client leads to introduce and expand influencer services for global clients.

  • Develop and oversee the delivery of pilot projects, ensuring a consistent level of quality globally.

• New Business and Pitches:

  • Lead the delivery of global, regional, and local influencer marketing pitches.

  • Provide expertise on influencer and organic social media for media and production pitches.

  • Bring influencer marketing insight to major local, regional, and global pitches.

• Influential Solutions Expansion:

  • Support the rollout of Influential solutions in key global markets.

  • Assist with developing influencer data and measurement technology to ensure high-quality service delivery.

  • Support sales and marketing material creation, providing ongoing troubleshooting for local teams.

• Product and Solution Development:

  • Drive the evolution of influencer and creator services to ensure they remain market-leading and future-fit.

  • Work across global teams to scale new services, technologies, and commercial models.

  • Integrate influencer services with media, production, and commerce strategies.

  • Develop marketing materials, including decks, one-pagers, videos, and training resources.

• Thought Leadership:

  • Raise Publicis' profile in the influencer and creator space by developing high-quality thought leadership.

  • Represent Publicis at key industry events, share insights, and inspire clients with influencer expertise.

Qualifications

• 10+ years of experience in influencer, organic social, or content marketing.

• Proven track record of developing and delivering scaled solutions for blue-chip clients.

• Extensive knowledge of the creator economy and the influencer marketing landscape.

• Expertise in influencer technology and related ad/marketing technologies.

• Strong commercial background with a results-driven approach.

• Experience working at a global or regional level.

• Natural strategic thinker with a collaborative mindset.

• Confident and articulate presenter, capable of engaging with senior stakeholders.

Additional Information

Benefits: In the UK, alongside the core benefits such as Pension, Life Assurance, Private Medical, and Income Protection Plan, we also offer:

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).