Lifecycle and Website Marketing Manager

Hello, we're Laka

You might not have heard of us yet - that's OK, you've found us now - come and find out more about our journey

Founded in 2017, Laka set out to transform insurance by connecting passionate cyclists to form a collective and protect their bikes for when things go wrong - a better model for insurance was born. For once people come first in insurance by fairly sharing the cost amongst each other. We exist to rewrite the rules of insurance so it's something people stand with, not against.

Our model: Laka makes sure everything runs smoothly for The Collective - from exceptionally fast claims, splitting the cost fairly, guaranteeing a maximum price and all the other heavy lifting of a regulated insurance business. For that service, the collective pays Laka a fee relative to the claims in a month.

About the role

We are looking for a Lifecycle Marketing Manager to drive customer engagement, retention, and growth. In this role, you will develop targeted lifecycle marketing campaigns, manage essential customer communications, and optimise website content to enhance conversion. You'll also design automated workflows and nurture streams, leveraging CRM tools to create seamless customer journeys. If you have a passion for data-driven marketing, automation, and customer experience, we'd love to hear from you!

It would be an amazing added bonus if you speak in addition to English, French, German or Dutch!

• Lifecycle Marketing
  • Develop lifecycle stages based on customer data (e.g., new sign-up, conversion, retention, win-back) and design campaigns for each stage.
  • Execute CRM campaigns to drive activation, engagement, retention, and upsell or cross-sell opportunities
  • Be accountable for our essential transactional customer communications
  • Personalise messaging based on customer segmentation
• Website Management
  • Ensure that the website effectively communicates product benefits and maximises conversion into the product experience.
• Automation and Workflow Development
  • Design and implement automated workflows and nurture streams for different segments and lifecycle stages.
  • Use our CRM tool to set up triggers, rules, and workflows that guide customers through the journey.

Requirements

• 4+ years experience in high-growth D2C company
• Strong technical marketing skills and hands-on experience working with CRM platforms required. Experience working with CMS platforms preferred, desire to learn a must.
• Experience working with Customer.io, Webflow and coding languages (liquid, CSS, HTML) are an advantage

And just so you know, Insurance experience isn't required (for most roles). We'll teach you anything you need to know and upskill you if needed. But before you apply, please make sure that you have permission to work in the UK, NL or France as we're unable to provide visa sponsorship for any of our current roles.

Our perks

• Remote-first way of working - you choose whether you work from home or our beautiful offices in London, Bristol and Amsterdam (we have no minimum expectation of how many days you come in, although we'd love to see your friendly face!)
• Share options - we want you to be rewarded for Laka's success - everyone in the business is granted share options when they join
• Performance driven scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually
• Annual leave - 25 days holiday (plus bank holidays), with the option to roll over up to 5 days per year
• Pension scheme - Laka pays 3% of your base salary into your pension to help you save for the future
• Private medical insurance - we'll give you individual private cover, with the option to add partners & dependants too (at a small cost)
• Home set-up allowance - in addition to letting you choose the kit you want (MacBook or Windows laptop, plus additional equipment like screens, keyboard, etc), we'll also give you a one-off budget of £200 to get anything else you want in order to make your homeworking environment a comfortable place to be
• Lunch on us - £15 every first Wednesday of the month to enjoy lunch on Laka - pop out locally with people in the office, or order-in at home, the choice is yours
• Company-wide events - we love getting everyone together as much as possible - expect regular events throughout the year, for team building, bonding, and general good old-fashioned fun!
• Monthly socials - as if quarterly company events weren't enough, we also give each office a budget for a monthly social activity (think anything from low-key dinner & drinks through to adventure golf, paddleboarding, bowling, electric darts, trampoline parks and more!)
• Laka swag - we'll give you some lovely Laka kit to get you started, including a jumper & t-shirts so you can feel (& look) like part of the family
• Laka credit - for all you cyclists, we'll give you £10 credit per month towards insuring your bike(s) with us - plus give you access to a bunch of cycling industry discounts
• Mental health support - unlimited support via Spill, including one-to-one therapy sessions

Belonging at Laka

We're committed to building and sustaining a business that promotes diversity, equity, inclusion and belonging - our customer collective is broad and inclusive, and we'd like our own people to be too. We're fast becoming a global community of people and we believe each person's unique qualities should be celebrated as they are a huge part of what makes Laka a great place to be. We'd love you to bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, caring responsibilities, neurodiversity, or anything else that makes you, you.