Loyalty Manager London

Bulk is on an incredible journey, with a mission to move the business from a manufacturing-led retailer to a destination brand for active nutrition. We are shaking up the sports nutrition industry through disruptive marketing campaigns that help people think differently about our brand - and we want you to be a part of it!

We want passionate risk-takers. We want people that like to challenge our thinking. We want people that live and breathe digital and have an affinity to the world of nutrition, health, fitness, and sports.

IN A NUTSHELL

We are looking for a Loyalty Manager to join our team here at Bulk - a CRM specialist who is passionate about designing unique advocacy experiences, leveraging data for strategic decisions, and delivering impactful campaign reports.

Reporting to the Head of Loyalty and Retention, you will manage and develop end-to-end Loyalty programmes for existing customers, collaborating cross-functionally with teammates to implement strategies for business growth and to improve retention.

This is an opportunity to take the lead in strategic planning, execution, and reporting of the Loyalty CRM plan, focused on driving revenue growth and long-term customer retention.

WHAT WILL YOU BE DOING?

• Manage an Email Marketing Executive, develop best-in-class Retention strategies, and launch Loyalty lifecycle programmes guided by insights, customer research, and data.
• Launch and optimise a Loyalty program tailored for our most valuable customers, to increase long-term retention, and revenue growth and improve customer experiences.
• Own and drive the test-and-learn agenda for the team, crafting and delivering targeted messages that resonate with existing customers, driving engagement, Loyalty, and customer lifetime value.
• Harness customer data to guide decision-making processes, continually optimising CRM initiatives for maximum effectiveness and ROI.
• Produce regular performance reports, offering insights and recommendations to all teams and various stakeholders to facilitate informed decision-making.
• Serve as a pivotal business partner and advocate for the consumer, consistently seeking to enhance the customer experience.
• Foster relationships with internal teams and external partners, ensuring alignment and collaboration across departments to exceed CRM objectives.
• Remain abreast of industry trends and Retention best practices, actively identifying opportunities for improvement and innovation.
• Develop handbooks and documentation to ensure that insights are readily accessible, creating a sustainable repository for long-term learnings.

WHAT ARE WE LOOKING FOR?

• (Roughly!) 5 years of demonstrated experience in CRM and customer retention, with a previous experience on Loyalty.
• Demonstrates robust analytical skills, adeptly interpreting data to drive impactful strategic decisions that propel Bulk's growth.
• Ability to thrive in a fast-paced environment and consistently deliver results.
• Excels in stakeholder and project management, ensuring a balance of meticulous attention to detail and swift execution.
• Advanced communication, organisational, and prioritisation skills to handle multiple projects and tasks simultaneously.
• Leads by example in line management, coaching and developing our CRM executive to meet and exceed performance goals, fostering a vibrant and collaborative workplace culture.
• A confident presenter, skilled in crafting compelling narratives to effectively engage stakeholders at every level.
• Thrives in fast-paced and changing environments, always finding a way to navigate complex situations without hesitation.
• Cultivates curiosity and embraces outside-the-box thinking to approach problems creatively.
• Passion for the sports, fitness, and nutrition world.

WHAT ARE THE GAINS?

• Monthly Bulk Bank Benefits Allowance including a subsidised Gym Membership️.
• A day off to celebrate your Birthday.
• PerkBox Subscription.
• 60% discount on all Bulk products.
• Flexi Start.
• Additional Annual Leave (optional).
• Teammate Pension Scheme.
• Life Assurance.
• Medicash️.
• A day off for Volunteering (optional).
• Cycle to Work Scheme.
• Enhanced Maternity & Paternity leave and workplace nursery scheme.
• Bulk Pantry.
• Happy Hour Drinks Fridge (Thursdays & Fridays).
• Summer Working Hours.

LOCATION: London
HYBRID: 3 days in the office, 2 days working from home.

OUR COMMITMENT

Bulk is a place where employees have a voice fundamental to our success as a business. Building a diverse and inclusive team enables us to reach and connect with our global customers, from developing delicious recipes to how our brand is built and perceived.

Regardless of age, disability, race, gender, religion, sexual orientation, education, neurodiversity or any protected characteristic, if you are a passionate risk-taker and eager to make a difference in sports nutrition, we want to hear from you. We know that a CV doesn't begin to scratch the surface, and that the things that make you who you are could be a real game-changer for us. We are proud to be an equal opportunities employer.

PRIVACY

Bulk takes your privacy seriously and will only use your personal information to administer your application for this role. When you apply, we shall process your details for this vacancy only and we will not pass your details onto a third party. We may contact you by email, text or telephone about the progress of your application. This processing is conducted lawfully on the basis of legitimate interests.