Marketing Effectiveness Senior Consultant

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Marketing Effectiveness Senior Consultant

Team Overview:
The Advance Insights and Marketing Science team estimate the value of marketing activities, be that a TV, Radio, Search, YouTube or Facebook advert. We add colour to this by understanding groups of customers and their motivations through both behavioural and panel-based datasets. Overall, we ensure our clients realise the full potential of their marketing investment for maximum growth.

Role Overview:
The Senior Marketing Science Consultant is a senior member of the Marketing Science team who will bring experience delivering Analytics and in particular Marketing Mix Modelling (MMM) solutions, attribution and other modelling approaches to clients. They will have a good understanding of the media and marketing industry. They will have a proven record of combining a creative approach to analytic problem solving with smart, technical know-how and polished project management / people skills.

Responsibilities:

• Managing and delivering marketing effectiveness projects, ensuring smooth delivery and high-quality standards.
• Consulting and engaging with clients, ranging from understanding their needs to project delivery and upselling solutions.
• Ensuring all outputs are technically excellent and address all client questions.
• Coaching, mentoring and line management of more junior team members.
• Building relationships and collaborating with internal stakeholders across the agency and the group.
• Contributing to the development of new solutions and analytical approaches.
• Working with other senior team members to develop new business proposals.

Experience:

• 4+ years delivering MMM and other marketing analytics projects.
• Advanced understanding of Bayesian and linear regression approaches; knowledge of machine learning is a plus.
• Significant experience in data analysis and designing approaches to answer ad-hoc questions.
• Good stakeholder and team management skills in a client-facing environment.
• Experience working across multiple workstreams and projects.

Skills:

• Expert knowledge of MMM and other marketing effectiveness techniques.
• Strong presenter with the ability to explain analytical techniques to a non-technical audience.
• Excellent team player and role model for other team members.
• Adept client, team and project management skills.
• Coding skills in either R or Python are advantageous.
• Good Excel and PowerPoint skills.

Attitude:

• Self-starter, organised, collaborative, data curious, commercially savvy, and cutting-edge technical thinker.

About the Agency:
Part of Omnicom Media Group (OMG UK), Hearts & Science are one of the fastest growing agencies in the market. Our culture is rooted in collaboration and positivity.

Diversity, Equity & Inclusion at OMG:
At OMG, we are committed to providing an inclusive environment that reflects today's society, where everyone can thrive.