Marketing Effectiveness Senior Consultant

Team Overview:

The Advance Insights and Marketing Science team estimates the value of marketing activities, be it a TV, Radio, Search, YouTube, or Facebook advert. We add colour to this by understanding groups of customers and their motivations through both behavioural and panel-based datasets. Overall, we ensure our clients realise the full potential of their marketing investment for maximum growth.

Role Overview:

The Senior Marketing Science Consultant is a senior member of the Marketing Science team who will bring experience delivering Analytics and in particular Marketing Mix Modelling (MMM) solutions, attribution, and other modelling approaches to clients. They will have a good understanding of the media and marketing industry, combining a creative approach to analytic problem solving with technical know-how and polished project management skills.

Responsibilities:

• Managing and delivering marketing effectiveness projects, ensuring smooth delivery and high-quality standards.
• Consulting and engaging with clients, ranging from understanding their needs to project delivery and upselling solutions.
• Ensuring all outputs are technically excellent and address all client questions, including those they may not have articulated fully.
• Coaching, mentoring, and line management of junior team members, progressing their ongoing professional and technical development.
• Building relationships and collaborating with internal stakeholders across the agency and the group.
• Contributing to the development of new solutions and analytical approaches that keep us on the cutting edge of marketing science.
• Working with other senior team members to develop new business proposals for clients.

Experience:

• 4+ years delivering MMM and other marketing analytics projects.
• Advanced understanding of Bayesian and linear regression approaches; knowledge of machine learning would be an advantage.
• Significant experience in data analysis and designing approaches to answer ad-hoc questions.
• Good stakeholder and team management experience in a client-facing environment.
• Experience working across multiple workstreams and projects.

Skills:

• Expert knowledge of MMM and other marketing effectiveness techniques (e.g., digital attribution, TV attribution).
• Strong presenter with the ability to tell engaging stories and explain analytical techniques to a non-technical audience.
• Excellent team player and role model for other team members.
• Adept client, team, and project management skills.
• Coding skills in either R or Python would be an advantage.
• Good Excel and PowerPoint skills.

Attitude:

• Self-starter, organised, collaborative, entrepreneurial, data curious, commercially savvy, and a cutting-edge technical thinker.

About the Agency:

Part of Omnicom Media Group (OMG UK), Hearts & Science is one of the fastest-growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration, and positivity.

The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.

A central pillar of creating an agency fit for the future is making decisions that benefit our people, our agency, our partners, and our clients both today and tomorrow. In media terms, this means total transparency, over-and-above data governance, ethical media practices, and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.