Marketing Executive - B2C Events, FT Live London

Marketing Executive - B2C Events, FT Live

London

About Us

The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you'll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

Role Overview

FT Live is currently recruiting for a motivated and dedicated individual as a Marketing Executive. This role will support the B2C Senior Marketing Lead as you operate on the front-line of FT Live's relationship with delegates and liaise with all Financial Times departments to execute campaigns. You will be responsible for ensuring that we consistently attract the highest quality attendees to our flagship virtual and hybrid events, deliver delegate revenue and successfully implement FT Live's marketing strategy.

Key Responsibilities: Campaign Planning & Execution:

1. Creating and executing outbound marketing campaigns across a range of channels, including but not limited to websites, email marketing, digital advertising, SEO optimisation, social and traditional media, influencers and PR.
2. Planning, coordinating and executing effective 12 month marketing plans to ensure our products reach the right people at the right time.
3. Drafting and collaborating with the performance team to agree on social plans for pre-event, live event and post-event for each event's organic and paid social media plans.
4. Building and updating event microsites using the CMS.
5. Delivering and keeping to event milestones.
6. Designing and deploying compelling email campaigns, ensuring our messaging and copy are highly engaging and resonate with our key audiences and design is aligned with events' branding.

Event Delivery Support:

1. Draft copy, schedule and monitor social posts across LinkedIn, X, Meta, TikTok and YouTube pre, during and post each event.
2. On-the-day strategy and execution of social media coverage including live quote taking.
3. Provide necessary briefs and support for in-person events such as assisting with videographer, etc.

Campaign Analysis & Reporting:

1. Using data analytics including GA4 to measure audience engagement and delegate acquisition and retention through digital channels and being responsive to successes and challenges.
2. Conduct weekly campaign analysis and report on each campaign review YOY analysis for all marketing channels for each event.
3. Create internal and external post-event reports including in-depth event and marketing campaign analysis, stats, images and videos.

Required Experience/ Skills:

1. 2 years of professional marketing experience preferably in events and or in a luxury or media organisation.
2. A flexible, adaptable and organised approach to working in a fast-paced environment.
3. An understanding of SEO and excellent copywriting skills.
4. High energy, passion for social media and new technology, problem-solving, self-starter, results-oriented, proactive individual with a high sense of urgency.
5. Strong organisation and time-management skills.
6. A high degree of accuracy in work practices pays attention to detail and the ability to cope well under pressure.
7. Knowledge of how to review data and creative ideas to attract new audiences to our events.
8. Strong analytical skills and the proven ability to pay close attention to detail.
9. Strong communicator with experience in building, nurturing and maintaining relationships across all levels of business (internal and external).
10. Proficiency with Google Doc, Sheets and Microsoft Office Excel.

What's in it for You?

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships, and opportunities to give back to the community.

We've embraced a50% hybrid working model(averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning.

Accessibility

We are adisability confident employerand aValuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview.

Further Information

At the FT, we embraceinnovation and the use of technologyand appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided isauthenticand accurately represents yourskills, experience, and qualifications.