Marketing Manager - Free Channels - 1 year Fixed Term, AFI Central Marketing

Marketing Manager - Free Channels - 1 year Fixed Term, AFI Central Marketing

Our vision for Amazon Ultra-Fast-Grocery is to establish Amazon as the first-choice grocery store for our customers worldwide. We are seeking an exceptionally motivated and talented Marketing Manager/ Campaign manager with a strong customer focus and ability to innovate, to develop and execute marketing strategies for our European business.

As the Campaign Manager, you will be responsible for the end-to-end execution of traffic campaigns across Amazon's Owned & Operated (O&O) channels for the European grocery businesses. Working closely with the central Amazon Fresh International traffic strategy team, you will ensure the timely and high-quality delivery of all marketing campaigns, driving strong customer engagement and topline performance.

This is a unique opportunity to get involved with a rapidly developing Amazon business and make a wide-reaching impact. You'll be a member of a remote marketing team distributed across the EU, with the option to work from our offices in Germany (Munich), UK (London), Spain (Madrid), Italy (Milan), or France (Paris).

An Ideal Candidate for the Campaign Manager Role:

1. Is a marketing or program management professional who demonstrates strength in the Amazon leadership principles of Deliver Results, Ownership, Earn Trust, Insist on the Highest Standards, and Deep Dive.
2. Has experience leading the end-to-end execution of traffic campaigns across Amazon's Owned & Operated (O&O) channels, preferably within the e-commerce or grocery industry.
3. Thrives in ambiguous environments, adept at leveraging automation tools and templates to streamline repetitive tasks and drive efficiency.
4. Possesses excellent project management and stakeholder management skills, with the ability to serve as the main point of contact for local marketing teams, ensuring tight coordination on campaign details, copy, and creative.
5. Demonstrates strong technical aptitude, with the capacity to monitor campaign performance and make optimizations as needed to hit target metrics.
6. Has established expertise in managing email and push campaigns, scaling automated and semi-automated campaigns across countries.
7. Prefers to work smart and efficiently, leveraging tools and processes to maximize productivity and impact.

Key job responsibilities:

1. Set up and manage the deployment of scalable customer journeys in multiple European languages, including email, push notifications, onsite placements, and more.
2. Serve as the main point of contact for local marketing teams, ensuring tight coordination on campaign details, copy, and creative.
3. Leverage automation tools and templates to streamline repetitive tasks and drive efficiency.
4. Monitor campaign performance in real-time and make optimizations as needed to hit target metrics.
5. Collaborate with the central analytics team to generate reports and insights to inform future campaign planning.
6. Thoroughly review all campaign assets to ensure alignment with brand guidelines and standards, and conduct pre-launch checks to identify and resolve any technical issues or customer experience concerns.
7. Serve as the local language and market expert, providing guidance and troubleshooting support to the central BMX team, and manage the scheduling and coordination of campaigns across multiple markets.
8. Develop and oversee the implementation of comprehensive local messaging and targeting strategies to drive strong customer engagement and topline performance based on channel and creative guidance.

You will be a member of a remote marketing team distributed across the EU. Note that candidates will be based in the UK.

Minimum Requirements:

1. Experience in professional non-internship marketing.
2. Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
3. Experience using data and metrics to measure impact and determine improvements.
4. Experience with onsite marketing, lifecycle marketing, and digital advertising.
5. Knowledge of HTML, XML, and Excel.
6. Experience leading cross-functional teams to establish strong partnerships with demonstrable results.

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