Marketing Manager, CoStar - London

Marketing Manager, CoStar - London

Job Description

OVERVIEW

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitise the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

DESCRIPTION

CoStar Group is looking for a Marketing Manager to plan and execute marketing campaigns that accelerate product awareness, grow acquisition, and maximise consumption of the CoStar product across all audience segments. In this role, you will partner with stakeholders across the organisation including Sales, Research, Product, Analytics and News, to lead, assist, and execute marketing priorities, including our commercial property industry awards programmes.

RESPONSIBILITIES

1. Work with marketing and communication teams to develop, execute, and maintain high-impact multi-touch campaigns that drive acquisition and retention.
2. Lead the development of sales enablement tools including sales collateral, internal campaigns, playbooks, testimonials and customer case studies.
3. Assist with the creation and management of brand awareness marketing campaigns and lead generation activities targeted to key audiences.
4. Be the expert on our buyers, who they are, how they buy and their key buying criteria.
5. Be an expert on our competitors and how they are positioned.

QUALIFICATIONS

1. Strong experience of B2B product marketing.
2. Bachelor's degree in a related field such as business or marketing preferred (MBA also preferred).
3. Proven experience delivering best in-class integrated marketing programmes.
4. Demonstrable experience managing new business and retention marketing campaigns.
5. Experience working with external agencies to support campaign delivery and performance.
6. Commercial real estate industry experience is desirable.
7. Exceptional written and verbal communication skills.
8. Analytical skills with a natural curiosity to measure, test, learn, and iterate.
9. Previous experience in conducting competitor analysis and market research.
10. Experience leading cross-functional projects.
11. Collaborative team player across multiple functional organisations.
12. Proven self-starter who is comfortable generating new ideas.
13. High degree of organisation, and ability to manage multiple priorities simultaneously.

WHAT'S IN IT FOR YOU?

Working at CoStar Group means you'll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines. Other perks include full private medical cover, dental cover, Life Assurance and member rewards, 28 days annual leave, a competitive pension, season ticket loans, enhanced maternity and paternity pay and much more!

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.