Marketing Manager, Growth & Brand Activation

Marketing Manager, Growth & Brand Activation

Brands, Marketing and Audiences

Permanent - Full Time

London, GB, W12 7FA

Job Closing Date: 10/03/2025

THE ROLE

BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe. We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III. The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.

ABOUT THE DIVISION

The Growth Marketing & Brand Activation team is responsible for identifying, creating and executing brand-led growth opportunities for the Brands & Licensing division, leveraging BBC Studios' existing content brands of scale. We turn shows into iconic brands to create incremental and sustainable revenue streams.

THE ROLE

The Global Marketing Manager will support the Growth Marketing and Brand Activation Director and the VP (job share) to nurture our iconic brands and to maximise revenue opportunities for the B&L division. They will work collaboratively with key stakeholders from across the business. The Global Marketing Manager will focus primarily on identifying and maximising revenue-generating initiatives on brands such as Top Gear, plus support on other brands and new IP within the Growth Marketing and Brand Activation team. The role requires commercial capability across the marketing and sales channel mix: digital, retail and comms (owned, earned, shared, paid). The Global Marketing Manager will support the Director in the delivery of all brand activations, ensuring excellence in delivery.

Key Responsibilities

Brand Growth and IP Development

• Growth enabler: in this role you will input to and understand the brand growth plans, developing activations that drive commercial success.
• Commercial orientation: you will be a strong collaborator and work closely with your counterparts across all lines of business to deliver cross-functional activations that drive growth for our brands, identifying opportunities and connecting teams.
• Insight focused: you will interpret and utilise data to inform decision-making in the development of brand activations.
• B2B activation: you will input to brand development and develop assets to support internal and external stakeholders to bring our brands to life.
• Global brand partnership: you will build strong relationships with the regional teams and support them in their activation of their brand activity, in line with global brand strategy.
• Asset creation: you will support the Growth Marketing and Brand Activation Director and the VPs in developing effective brand communications tools.
• External Orientation: you will stay close and connected to the external environment, tracking competitor brand development and trends.

Brand Management

• You will understand brand foundations and support the team in developing tools to clearly communicate the brand intent.
• You will support the team in using our brand foundations to build audience segmentation and develop brand and marketing communication strategy.
• You will become an evangelist and expert in our brands, and act as key brand guardian across the business.
• You will understand the brand architecture and work with stakeholders to deliver against brand promise.
• You will maintain and share key brand communication tools.
• Be the inventor and catalyst of brand innovation.

Marketing - Delivery and Evaluation

• You will understand the key revenue growth levers across the brand and collaborate with lines of business to activate against priority growth areas.
• You will help to ensure that insight is appropriate and compelling enough for every brief generated by the team.
• You will support the team in post activity reviews, ensuring that they are carried out in a timely way.
• Reviews collective campaign performance across their team to ensure the output is delivering against the objectives of the Marketing Plan.

Management, Relationships and Development

• You will be a fantastic collaborator and relationship builder.
• You will build strong relationships with peers in Editorial and Product teams.
• You will maintain a positive and solutions-based attitude.
• You understand the BBC's Mission to inform, educate and entertain.
• You live the BBC Values, and contribute to making the BBC a fantastic place to work.
• You follow the BBC's policies on diversity and inclusion.

WHAT DOES IT TAKE?

Key Criteria

• Managing and developing consumer brands in a commercial business or media environment.
• A creative mind to deliver impactful global brand campaigns and growth plans.
• Knowledge of qualitative and quantitative research techniques.
• A solid understanding of the digital landscape.
• Innovating in digital and social media campaigns.
• Ability to manage self and others within a complex matrix environment.
• Leading collaboration across organisational boundaries.
• Understanding and knowledge of the broadcasting industry.
• Ability to build and maintain effective relationships.
• Ability to influence and persuade people.

LIFE AT BBC STUDIOS

We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us.

The BBC is committed to building a culturally diverse workforce, that represents the audiences we serve.

BBC Studios puts sustainability at the heart of everything we do.

PACKAGE DESCRIPTION

Job Reference: 21684

Band: D

Salary: Up to £60,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience.

Location: Office Base is London (This is a hybrid role).

WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?

• We offer a competitive salary package.
• Flexible 35-hour working week for work-life balance.
• Parental leave for new parents, regardless of gender.
• 26 days holiday (plus an additional day which is a Corporation Day).
• A defined pension scheme and discounted benefits.
• Excellent career progression.

NEXT STEPS

We appreciate your interest in this position. Thank you for your understanding.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job.