Marketing Manager, Kids & Family

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Sector: Marketing, Advertising and PR
Role: Manager
Contract Type: Permanent
Hours: Full Time

ABOUT BBC STUDIOS
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
We work with outstanding creative talent responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.
The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.
From BAFTAs to RTS Awards, BBC Studios is Britain's most awarded production company and the only producer with three of the top ten shows on IMDB; we're the home of the widest-read English language news website in the world; and the UK's largest distributor of British content.

ABOUT DIVISION
The Growth Marketing & Brand Activation team is responsible for identifying, creating and executing brand-led growth opportunities for the Brands & Licensing division, leveraging BBC Studios' existing content brands of scale. We turn shows into iconic brands to create incremental and sustainable revenue streams.

THE ROLE
The Global Marketing Manager, Kids and Family will support the Growth Marketing and Brand Activation Director and the VP (job share) to nurture our Kids and Family brands and maximize revenue opportunities for the B&L division. They will work collaboratively with key stakeholders from across the business.

The Global Marketing Manager will focus primarily on identifying and maximizing revenue-generating initiatives on Kids and Family IP (such as Hey Duggee and Supertato), and they may also be required to support on other brands within the Growth Marketing and Brand Activation team. The role requires commercial capability across the marketing and sales channel mix: digital, retail and comms (owned, earned, shared, paid).

Key Responsibilities

• Brand Growth and IP Development
  Growth enabler: in this role you will input to and understand the Kids and Family brand growth plans, developing activations that drive commercial success.
• Commercial orientation: you will be a strong collaborator and work closely with your counterparts across all lines of business to deliver cross-functional activations that drive growth for our brands, identifying opportunities and connecting teams.
• Insight focused: you will interpret and utilize data to inform decision-making in the development of brand activations, ensuring that they target consumers effectively and meet objectives to grow audiences and revenues.
• B2B activation: you will input to brand development and develop assets to support internal and external stakeholders to bring our brands to life.
• Global brand partnership: you will build strong relationships with the regional teams and support them in their activation of their brand activity, in line with global brand strategy.
• Asset creation: you will support the Growth Marketing and Brand Activation Director and the VPs in developing effective brand communications tools (decks, sizzles, KPI status updates, quarterly global updates etc).
• External Orientation: you will stay close and connected to the external environment, tracking competitor brand development and trends.

Brand Management

• You will understand brand foundations and support the team in developing tools to clearly communicate the brand intent.
• You will support the team in using our brand foundations to build audience segmentation and develop brand and marketing communication strategy.
• You will become an evangelist and expert in our brands, acting as key brand guardian across the business.
• You will maintain and share key brand communication tools.
• Be the inventor and catalyst of brand innovation finding new ways to build brands.

Marketing - Delivery and Evaluation

• You will understand the key revenue growth levers across the brand and collaborate with lines of business to activate against priority growth areas.
• You will support the delivery of effective creative work that reflects brand guidelines.
• You will write and input into briefs for campaigns and activations.
• You will help ensure that insight is appropriate and compelling enough for every brief generated by the team.
• You will support the team in post activity reviews.

Management, Relationships and Development

• You will build strong relationships with peers in Editorial and Product teams.
• You will maintain a positive and solutions-based attitude.
• You understand the BBC's Mission to inform, educate and entertain.
• You live the BBC Values, and contribute to making the BBC a fantastic place to work.

WHAT DOES IT TAKE?

Key Criteria

• Experience within the Kids & Family genre in a media or similar environment.
• Managing and developing trade and consumer brands across the full mix.
• A creative mind to deliver impactful global brand campaigns.
• Solid understanding of the digital landscape.
• Innovating in digital and social media campaigns.

Desirables

• Ability to manage self and others within a complex matrix environment.
• Leading collaboration across organisational boundaries.
• Understanding and knowledge of the broadcasting industry.

LIFE AT BBC STUDIOS
We care about how we do things. The BBC is committed to building a culturally diverse workforce, that represents the audiences we serve, and encourages applications from candidates from any background.

PACKAGE DESCRIPTIONS
Job Reference: 21570
Band: D
Salary: £50,000 - £60,000 + London Weighting (£5,319) depending on relevant skills, knowledge and experience.
Location: Office Base is London (This is a hybrid role).

WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?

• We offer a competitive salary package.
• Flexible 35-hour working week for work-life balance.
• Parental leave for new parents, regardless of gender.
• 26 days holiday with the option to buy an extra 5 days.
• A defined pension scheme and discounted health care.
• Excellent career progression.

NEXT STEPS
We appreciate your interest in this position. Due to the high volume of interest, we may need to close the application period earlier than anticipated.