Marketing Performance & Technology Director (12 month mat cover)

Marketing Performance & Technology Director (12 month mat cover)

London

About us

The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Build a newsworthy career at the FT.

Our commitment to diversity, equity and inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role / Position Overview

The Financial Times is evolving its capabilities and communications to deliver highly targeted, multi-channel, and customer-centric experiences. To achieve this, we are seeking a candidate with significant agency experience-whether brand or client-side-who can bring deep expertise in paid media strategy, full-funnel marketing, and agency management to drive impactful outcomes. This experience is critical for navigating the fast-paced, dynamic landscape of global marketing and ensuring alignment with our ambitious growth objectives.

The Marketing Performance & Technology Director will lead a team of experts through this period of change, ensuring the development of innovative and strategic capabilities that drive sustainable growth.

The Performance Marketing team plays a pivotal role in building awareness and consideration for the FT and its subscription products while efficiently acquiring new customers. Through expert programme management, the team harnesses industry trends, data insights, and technology to deliver innovative, omni-channel marketing approaches that drive new customer acquisition and engagement.

Reporting to the Managing Director of the Consumer Revenue Group, this role is instrumental in delivering critical initiatives in 2025 to achieve ambitious objectives and establish the foundation for long-term growth.

Key Responsibilities

1. Lead, nurture, and inspire the Performance Marketing team, fostering a culture of collaboration, innovation, and continuous development.
2. Partner with Marketing, Product & Tech and Analytics teams to invest and improve our integrations to enable the technology vision.
3. Lead global paid media strategies across web and app, driving customer acquisition through full-funnel approaches.
4. Champion the FT's first-party data and advanced segmentation strategies across all acquisition marketing initiatives.
5. Contribute to the shaping of the martech strategy by integrating data and technology into decision-making processes.
6. Lead conversion optimisation, steering testing and experimentation programme to drive improvements across the customer journey.
7. Leverage data insights and paid media strategies to support experimentation and scaling of impactful changes.

Required Skills / Experience

1. At least 8 years of experience working in Performance Marketing.
2. Thought leadership in MarTech with +4 years' experience of driving MarTech strategy in a customer-focused & revenue-driven organisation.
3. A strong collaborator, with the ability to foster positive working relationships across the business.
4. Ability to influence at a senior level and work alongside technical teams.
5. Experience in a similar industry or with recurring revenue / subscription models.
6. Proven experience in media agency management and relationships.
7. Proven knowledge and experience of working with key marketing technology tools and systems.
8. Proven experience of translating and communicating accurate information to technical and non-technical stakeholders.
9. Strategic problem solver that can see beyond the day-to-day to help reach marketing and revenue goals.

What's in it for you? Our benefits

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, and subsidised gym memberships. Full details of our benefits are available here.

We've embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning.

Accessibility

We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview.

Further information

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

Apply for this job

indicates a required field

First Name

Last Name

Email

Phone

Resume/CV

LinkedIn Profile

Have you been previously employed at the FT? Select

Have you previously taken part in an FT early careers programme? Select

Please select the currency of your salary expectations. Select

What are your base annual salary expectations?

What is your current notice period in weeks? Select

Will you now or in the future require sponsorship for employment visa status? Select

I accept the candidate privacy notice and consent to being contacted regarding this application.