Merchandise Marketing Manager

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Your role

We are looking for a motivated and enthusiastic Merchandise Marketing Manager for our eCommerce retail brand Glasses Direct.

The Merchandise Marketing Manager is responsible for driving the product strategy for frames and lenses, focusing on assortment planning, product calendar development, and experience optimization. This role is critical to enhancing Average Order Value and improving conversion rates and gross margins.

Key Responsibilities

1. Formulate and implement a comprehensive product strategy aligned with business objectives to drive improvements in AOV, CVR, and product margins.
2. Develop and execute action plans across product assortment, marketing, website experience, and other business functions to support strategic goals.
3. Lead the development and management of the frame assortment plan, ensuring alignment with broader business objectives.
4. Collaborate with cross-functional teams to create and oversee the lens assortment plan, ensuring effective execution and alignment across all stakeholders.
5. Ensure effective pricing strategies for both frames and lenses to optimize profitability and market competitiveness.
6. Lead initiatives aimed at optimizing AOV and ensure the successful execution of related projects.
7. Collaborate with the UX team to initiate product website experience optimization projects that improve CVR and drive user engagement.
8. Oversee product margin performance, refining pricing strategies and leading initiatives to improve profitability of different product categories.
9. Develop and execute a comprehensive product marketing calendar for frames and lenses, aligning with key business initiatives and seasonal campaigns.
10. Partner closely with UX, CRM, Brand, and Marketing teams to align on strategic plans and ensure seamless execution across all channels.
11. Work with the Group Merchandising team to finalize the promotional calendar for EL brands, ensuring compliance with Minimum Advertised Price (MAP) policies and brand guidelines.
12. Lead research and analysis efforts to drive product assortment decisions, marketing strategy optimization, and initiatives to enhance AOV, CVR, and margin.
13. Generate routine and ad-hoc reports, providing actionable insights to guide strategic decision-making and continuous business optimization.

What you'll bring:

• Merchandise Marketing Expertise: Hands-on experience in managing eCommerce product marketing.
• Influencing & Leadership Skills: Strong influencing skills to lead and collaborate effectively with individuals who have diverse priorities and goals.
• Self-Motivation & Emotional Management: Ability to work autonomously with high self-drive and motivation.
• Data Analysis Proficiency: Exceptional mathematical and analytical skills to enable sound testing and interpret results.
• Reporting & Data Visualization Skills: Expertise in data-driven reporting, with advanced skills in data visualization.
• Exceptional Communication Skills: Strong communication and interpersonal abilities to engage with a diverse workforce.

What we're offering:

• Strategic oversight of the direct communication channels and on-site experience
• Support for you as you grow in seniority and take on new challenges and responsibilities
• A friendly, professional, relaxed working environment
• An exciting opportunity to work for a forward-thinking high-growth ecommerce company

The benefits

• 33 days annual leave inclusive of Bank Holidays
• Hybrid working (2 to 3 days in office/at home)
• Pension Scheme
• EssilorLuxottica Employee Shareholding schemes
• Life Assurance policy 5 x your annual salary
• Cash Health Plan Scheme with Health Shield & Perks discount scheme
• Staff discount policy for eyewear purchases
• Season Ticket loan
• Cycle to Work scheme

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all.