Mgr Marketing Europe

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Posted Date: Jan 7, 2025

Requisition Number: 123997

Marketing Manager - Europe (based in London, UK)

Summary:

The Marketing Manager will be responsible for developing the marketing and portfolio strategy for key markets in Europe; lead the execution of marketing programs from start to finish, leveraging internal and external support. Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

To effectively perform his or her duties, the marketing manager must be proficient in all of the following key qualities as defined by the Hershey Company:

1. Leadership
2. Problem Solving
3. Communication
4. Initiative and Follow-through
5. Accountability
6. Collaboration
7. Creativity
8. Technical Mastery

Major Duties/Responsibilities:

Summary of major duties:

Brand Marketing and Business Planning:

• Responsible for full marketing deployment plan: develops consumer and customer insight-driven brand marketing programs under the supervision of his or her manager.
• Builds long and short term brand portfolio growth plans and works closely with Innovation team on pipeline development.
• Presents final deliverables to internal and external teams, and communicates with senior leaders about marketing programs, strategies, and budgets.

Marketing Execution Leadership and Management:

• Develops and implements Annual Business Reviews and Marketing Plans based on strong consumer insights.
• Manages media plan execution and implements integrated above and below the line brand plans.
• Leads the development and execution of brand building initiatives including promotions and advertising.
• Manages ongoing business, including analysis of business results, budgeting, SKU management, financial forecasting and reporting, etc.
• Works closely with key cross-functional partners to ensure brand strategies drive closely linked sales strategies and communications.
• Responsible for planning and tracking DME budget.
• Supports team with local repacking, label changes, etc.

Business Analysis and Realization:

• Working closely with Insights lead, conducts in-depth analysis of market (category), consumer and customer analysis to derive data-driven indicated actions to guide the brand marketing plan development and optimization.
• Identifies effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
• Conducts ROI analysis to monitor, improve and deliver optimum DME efficiency.

Team Capability Management and Development:

• Be accountable for coaching and developing direct reports.
• Be responsible and committed for the training and development plan for him/herself and his/her team.

Minimum Education and Experience Requirements:

Experience:

1. At least 5-8 years working experience in brand management role in the marketing department in international FMCG companies.
2. Solid marketing experience in managing one or more brands and multiple countries.