New Business Manager

Routine working location: Central London, UK with 2 days working from home

How to apply: Email your CV and cover letter to or fill out the below form

We are dedicated to inclusive hiring practices. If you require accommodations during any part of the recruitment process, please let us know. We are here to ensure that you have everything you need to succeed in your application and potential role with us.

Working at Audience Designers of award-winning, record-breaking brand experiences.

We are a creative engagement agency using evidence-based, human-centred design to create real-world and digital experiences. We work with brands and businesses to push the boundaries of what's possible, keeping human connectivity at the centre and going beyond IRL restrictions.

Audience is deeply committed to sustainability and social responsibility. We integrate these values into our work and expect our team members to do the same. Whether it's reducing our carbon footprint, supporting local communities, or championing ethical practices, we strive to make a positive impact in everything we do. Recent awards include The Drum-Best Brand Activation 2022, Micebook-Best Agency 2023, and C&IT-Best Agency 2024.

Since opening our doors in 2014, we have worked with some of the world's most loved brands, companies and countries in the UK and beyond. Audience is an equal opportunity employer. We are committed to creating an inclusive environment where all employees are treated with dignity and respect, regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or any other characteristic protected by law. Discrimination of any kind is not tolerated, and we actively work to promote fairness and equality in our workplace.

Our values Impactful: strategic effectiveness, standout creativity and innovation.

As a team, we are driven by finding solutions, being perceptive to client needs, and sparking connections with audiences.

United: inclusivity, teamwork, honesty, accountability and integrity.

As a workplace, we strive to empower individual voices and respect each other. We invest in staff growth to promote professional skills and nurture an inclusive environment to ensure all team members feel welcome regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Rock solid: detail-focused execution, clear communication, memorable results.

We ensure we are dependable across strategy, creativity, and production in our project delivery, delighting with excellence at every stage.

The team At Audience, our team are versatile and hands-on; as a company, we value the following skills and qualities:

• Open communication style and accountable attitude
• Self-motivated and comfortable working both independently and as part of a larger team
• Close attention to detail no matter what the task
• Prioritising tasks thoughtfully and assigning resources accordingly
• Comfortable working across multiple account teams and multiple projects simultaneously
• Willing to ask questions, highlight support needs and make suggestions

The agency has four departments:

• Clients & Strategy (Client servicing, Strategy) - led by C&S Director
• Product Operations (Production and Studio) - led by C&S Director
• New Business Development and Marketing - led by MD
• HQ (Operations, Finance, HR) - lead by Finance Controller

Expect from us We pride ourselves on being one of the best places to work in the industry. In a fast-moving environment like events and experiences, we hope to create a workplace of calm and confidence. We have a constantly evolving culture to adapt to the trends and needs of our staff. We capture a quarterly "pulse" of the team and perform major critical reviews every year on the perks we offer and working conditions.

At Audience, we are committed to your professional growth and development. We offer guided career progression, sponsored training courses, and a £500 personal training allowance per year. We believe in empowering our employees to reach their full potential and encourage continuous learning as part of our inclusive company culture.

Expect:

• The tools to do your job effectively, including your own MacBook and Pixel phone
• A vibrant central London office with free breakfast and generously stocked kitchen
• Bring your dog to work
• Working from home and a home office allowance
• A supportive and friendly work environment with regular team socials, meals, trips and experiences including away days, summer activities, company birthdays and volunteering days
• Guided career progression and £500 personal training allowance per year
• Life insurance from day 1 and enhanced parental leave once you've worked with us for 2 years
• Cycle-to-work scheme, leased electric car options and eye tests are on us
• Relaxed dress code
• Normal working hours are 9am - 6pm but we have flexible start/finish times in the office, with 5 pm Friday finishes all year round and 4pm summer Fridays
• 20 days holiday pro rata (plus bank holidays) as well as:
  • Extra days off between Christmas and New Year (ordinarily around 3/4 days)
  • Extra day holiday per year of commitment (up to 5 years)
  • Extra day holiday for your birthday, wedding or if you're moving house

We strongly emphasize the well-being of our employees, both physically and mentally. This is reflected in our flexible working hours and mental health allowance.

We also provide access to mental health resources and support networks to ensure that you are supported at every stage of your career with us.

The role This role sits in the Business Development & Marketing department, reporting to the Managing Director with one direct report (Digital Marketing Executive). The New Business Manager will play a pivotal role in driving business growth and expanding our client base. This individual will be responsible for identifying new business opportunities, driving inbound enquiries, building relationships with potential clients, and developing tailored responses to meet their needs. The ideal candidate will have a proven track record of success in sales, excellent communication skills, and a passion for our industry.

What will success look like?

• New clients that can be developed into future pillar clients
• Increased agency fame and profile
• Positive agency culture

How will you achieve this?

You will have two hats to wear within this role and will be able to move seamlessly between the two. You will spend most of your time wearing the second hat.

New Business strategy key responsibilities:

• Play a pivotal role in guiding the New Business team and wider business with confidence and a keen attitude to convert leads and increase revenue
• Lead on our new business targets, creating innovative ways to generate new business from inbound and outbound activity, creating your own path to success for you and your team
• Collaborate with the Digital Marketing Executive to create content ideas that marry up to the wider new business strategy (e.g. creating targeted campaigns and driving fame)
• Creating target "hit lists" by sector
• Continuously identifying business growth opportunities with periodic reviews
• Having a thorough understanding of the market and our position within the competitive mix
• Manage the department budget
• Develop a deep understanding of our client's objectives
• Write, maintain and develop a full marketing mix strategy (with support from the MD) to include our outreach and inbound plans (including but not limited to award submissions and building relationships with key press contacts)
• Continuously seek opportunities for process improvement and optimisation within the business development function.
• Create new business opportunities and leads yourself (not outsourced) while developing existing leads and taking them through the sales funnel (reacting quickly and proactively)
• Proactively target late-stage leads that may have not crossed the active threshold
• Foster relationships with potential clients that look promising longer term but who are unlikely to produce an immediate sale, coupled with a plan to one day convert them
• Finding solutions to barriers and remaining persistent by offering our services in a range of manners (e.g. making quick small, transactional sales to potential clients at the beginning of the relationship, thus building trust for larger things in the future)
• Maintain and report on sales activity and accurate forecasting of new business pipeline (using qualitative and quantitative records)
• Run and manage our CRM (currently Pipedrive), accurately recording, coding and maintaining all prospect interactions
• Meet and exceed targets (could be a range of KPI's from a number of leads approached to revenue earned)
• Understand the different ways in which to attract new clients through in-bound, outbound and procurement routes
• Prepare accurate and persuasive decks and sales literature (in conjunction with other teams when necessary), making changes to our proposition to suit the target audience and wider market changes
• Entertain, host and network with new leads (in person)
. click apply for full job details