Omni Channel Brand Marketing Manager

17 February 2025

UK&I Omnichannel Brand Marketing Manager - Permanent

At Costa Coffee, we are what we craft. We're reimagining coffee experiences in over 50 countries and counting, as a key part of the Coca-Cola System. Whether you get your coffee in a store, from a machine, at home, or on the go - we've got you covered.

As Omnichannel Marketing Manager, you will be responsible for the implementation of annual omnichannel brand plans, securing annual brand and commercial targets delivery via development/adaptation of campaigns, creation of integrated activation plans and their consistent execution across multiple touchpoints and channels.

Our teams make a difference. Whether that's working on new tech for the perfect pour, helping our teams grow, creating award-winning campaigns, crunching the numbers, or developing the latest exciting menu item; together, we stir up success.

We may be a global brand, but we haven't forgotten our roots. That's where the Costa Foundation and our fantastic community agenda come in. Whatever your role, you can help us change lives in coffee growing communities, and help your local community too.

We also want to help you grow in your career through amazing experiences, our apprenticeship scheme, and development programmes. At Costa, you can go beyond the day-to-day.

And as an Omnichannel Marketing Manager, there's never been a better time to join.

So, why Costa?

We didn't become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression and integrity, with some pretty brilliant perks to sweeten the deal:

• Own a piece of Costa's success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP).
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%.
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure.
• 50% discount in all Costa-owned stores, and 25% off in other participating stores.
• Private medical cover thanks to our Private Healthcare scheme.
• And that's not all. Explore even more of our perks here: .

We're passionate about being a great place to work, where you can bring your unique self into our mix. We firmly support diversity, equity and inclusion, and continue to work with our teams to shape the future of our culture and values: Disciplined to Deliver, Passion for Progress, Win with Warmth, Courage to Challenge and Trusted Team Players.

What you'll do

Being an Omnichannel Marketing Manager is about so much more than bringing our coffee to the world. It's your chance to stir up real success - which means you'll be:

• Supporting the Senior Marketing Manager in the development and implementation of comprehensive omnichannel marketing strategies and annual plans to deliver business and brand objectives.
• Leading the thinking from campaign planning through to execution and optimization of integrated marketing campaigns across the marketing mix.
• Overseeing the company's online presence within social media platforms and developing strategic frameworks for "always on" content and campaigns. Leading the relationship with the social agency and asset development to secure consistent brand execution and maximum engagement.
• Experiential and in-store execution - securing the optimal implementation of activation and experiential, ensuring brand consistency and synergies across multiple platforms (Retail, Express, Away from home).
• Responsible for delivering shopper marketing guidelines for omnichannel consistent brand execution, adapting global toolkit or developing them ad hoc for UK local initiatives.
• Monitoring and evaluating communications, activation and experiential performances to drive continuous improvement and optimization.

Who you are

It's your unique ingredients we're interested in:

• Consumer marketing experience in a dynamic, fast-paced organisation, in UK and possibly international markets.
• Strong experience in different aspects of marketing, including brand planning, promotions, communications and POS development, digital activations in the UK.
• Leadership of brand building strategy, annual brand planning, campaign phasing and development.
• Experience in developing and leading social strategy and content development in an external setting (via agency) or internal.
• Strong experience in marketing and media performance management, leading marketing and media initiatives ROI evaluation to drive continuous improvement and optimization.
• Very pragmatic, commercial mindset. Understands commercial and profit challenges and turns them into opportunities.
• Ability to lead, coach positively and influence peers, franchise partners and senior stakeholders.

Location: Hybrid with the ability to work from our Central London location a minimum of 2 days per week.

For any reasonable adjustments and general queries, please get in touch with .