Paid Search Account Director

Paid Search Account Director, EssenceMediacom - EMEA Activation Hub (UK Based)

EssenceMediacom is GroupM's newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation, and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.

Born out of two pioneering agencies, EssenceMediacom fuses Essence's performance, data, analytics, and creative technology DNA with MediaCom's scaled multichannel audience planning and strategic media expertise.

As part of WPP, the world's largest marketing communications services group, and GroupM, WPP's consolidated media investment management arm, we have access to the richest data, most robust benchmarks, and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

Our 'breakthrough' ambition is underpinned by our commitment to 'continuous learning.' We aim to ensure our people fulfill their potential by investing in their whole-person wellbeing, careers, and capabilities, which in turn helps grow our clients' businesses.

EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world's leading communications specialists, with billings of more than US $21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, and Sony.

Find out more at . Alternatively, follow us on LinkedIn , Twitter , Instagram , or Facebook .

About GroupM Nexus

GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the GroupM agencies.

GroupM Nexus is designed to accelerate GroupM clients' businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world's leading digital platforms, advanced accreditations for digital practitioners, and continued development and deployment of industry-leading benchmarks.

Reports to: Paid Search Senior Associate Director

The role

We are the EssenceMediacom Worldwide Paid Search team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix of blue-chip clients for both direct and brand-led initiatives including but not limited to: The Coca Cola Company, Uber, Shell, EY, Dell, adidas & Sony.

We are looking for a driven and enthusiastic Paid Search specialist to join EssenceMediacom Worldwide as a Paid Search Account Director. This is an opportunity to become part of a specialist planning & buying team with an international remit across truly global advertisers. We have an integrated approach to planning, and you would gain exposure to all media channels with the opportunity to feed insights back into Paid Search strategies. The day-to-day responsibilities include project managing the output of the team as well as liaising between major stakeholder groups: the centralized MediaCom planning teams, local markets & the client. It is essential that the person in this role expresses an interest in the industry and is confident in discussing complex elements of Paid Search to senior stakeholders.

The successful candidate will be able to develop their career with EssenceMediacom as they will be enabled to continually improve and expand on their Paid Search skills, with growth opportunities both upwards and sideways. The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.

The Candidate

Essential:

• Advanced Knowledge of Paid Search with a passion to proactively test the boundaries of this discipline
• Passion for Paid Search, demonstrated by a proven track record of driving performance for clients
• Numerate, analytical, and administratively competent with strong attention to detail
• Communication skills, can convey complex topics to different stakeholder types

Desirable:

• Ability to grow and progress a developed team
• Additional language capabilities
• Industry Vertical Knowledge
• Abreast of Key Industry updates which could translate to strategy for the client
• Experience working with clients with large budgets

Accountabilities include:

General Tasks:

• Commercially minded, understanding the practical delivery of services in line with client objectives, service level agreements and terms of business.
• Ensure communications are tailored to the audience & requirements of the brief.
• Keep clients up to date on top-level campaign performance and issues.
• Lead status meetings ensure all meeting outcomes are reported & delivered against by team.
• Support the Senior Associate Director to shape & inform client strategy & client services.
• Constantly feedback to line Manager, wider Account team relating to client developments, opportunities and pressures.
• Build & sustain professional and collaborative working relationships with clients, as well as MediaCom employees.
• Have an ability to be highly motivated, numerate and articulate, both when speaking to clients, writing documents and analysing results.
• Financial accuracy through the planning & buying process.
• Responsible for the career development of their direct reports.

Search specific tasks:

• Responsible for continued development of search accounts and other biddable media within their team - driving efficiencies, seeking opportunities for growth.
• Create/design search & biddable media strategy for client portfolio with Associate Director.
• Successful 3rd party management e.g. SA360
• Ensuring delivery of Search campaigns to achieve client KPIs.
• Share & discuss the commentary on results regularly with the client.
• Proven track record of delivering search strategy & operations, managing individuals, and fostering strong client relationships.
• Show initiative in growing the search and biddable accounts, increasing efficiencies and identifying new client opportunities.