Paid Search & Social Advertising Specialist

We are looking for a forward-thinking Paid Search & Social Advertising Specialist to join our growing team. Formed in 2000, SOZO is an award-winning digital agency based in Cheltenham, UK. We are a close knit team of over 30 people whom all share a real passion for the internet. At SOZO, we believe in giving our staff the freedom and space to flourish. We trust our people to work in a way that suits them, so we allow a very flexible approach which is individual to you. You can work from home or our studio in Cheltenham, and you can even work the hours to suit your lifestyle.

What are we looking for?

We are looking for an experienced, forward-thinking Paid Search & Social specialist who relishes a new challenge. We want someone who is passionate about digital (and in particular ecommerce), website analysis, search and social marketing.

You will be responsible for delivering our Paid Search & Social service to a range of clients of varying sectors and sizes. You will manage your own set of clients, collaborate with colleagues and have autonomy to advise and direct the digital marketing strategy for your pool of clients.

Applicants must have at least 3-5 years commercial experience of managing Paid Search & Social for a range of clients. You must also have ecommerce experience.

You must be able to demonstrate how you have helped your clients to significantly improve their ROI for Paid Search & Social campaigns. You must also be proactive in making recommendations to clients on how they can improve their websites and increase conversion rates.

This role can either be Cheltenham based (in Tivoli) with an option to work remotely for part of the week, or we will also consider UK applicants who are looking for 100% remote-working if not local to Gloucestershire.

Your main responsibilities:

• Manage and execute paid social media and paid search campaigns (including Google Shopping campaigns) from start to finish, including achieving objectives, budgeting, targeting, testing and optimisation.
• Collaborate with other marketing teams and stakeholders to align paid social media and paid search strategy with overall business goals and brand identity.
• Monitor and analyze campaign performance using various tools and metrics, such as impressions, reach, engagement, conversions and ROI.
• Provide regular reports and insights on campaign performance and identify opportunities for improvement and growth.
• Monitoring sites on a daily, weekly & monthly basis to ensure that Paid Search & Social efforts are achieving the ROI targets for your clients.
• Take an active part in and contribute to our Digital Marketing team.
• Share initiatives, best practices and results.
• Keep up to date with the latest Paid Search & Social trends and best practices.
• Keyword research.
• Managing of client relationship including regular communication, meetings, calls, and presentations.
• TikTok and LinkedIn preferable.
• Passionate about digital marketing.
• 3-5 Years proven experience in managing paid search and social media campaigns.
• Proficient in using various social media platforms, tools and analytics, such as META, TikTok, Pinterest, LinkedIn Campaign Manager, experience is advantageous.
• Ideally Google Ads and Google Analytics Certified.
• Experience setting up and working with GA4.
• Proven track record of growing ecommerce sales and ROI.
• Excellent copywriting and communication skills, with an eye for detail and creativity.
• Strong analytical and problem-solving skills, with the ability to interpret data and provide actionable insights.
• Excellent understanding of traffic and conversion measurement, experience with interpreting such data and deriving insight.
• Seasoned at producing in-depth analysis and reporting on business KPIs.
• Excellent planning, organisation and communication skills, ability to self-manage and keep track of multiple projects streams.
• Confident communicator with excellent writing and speaking skills.
• Attention to detail and the ability to effectively multi-task.
• Experience of delivering and monitoring digital marketing campaigns that drive customer engagement and lead generation.
• Personable and easy to work with.

Key Attributes Required:

• Is proactive in planning to achieve targets and objectives, which deliver profitable outcomes.
• Proactively improves the quality of service we deliver to all of our customers.
• Respects the views of others and positively contributes to a learning environment that encourages excellence.
• Continually asks what more could be done, willingly takes the initiative and consistently does more than is required.
• Be proactive with suggestions and pre-emptive with solutions.
• Happy to collaborate and share knowledge with other team members.
• Receptive to feedback and asking for help when unsure.

What's it like to work for us: Our culture and values:

• Innovative, cutting edge, forward-thinking.
• High standards and great pride in our work and reputation.
• Collaborative and happy to share knowledge and help each other.
• Open to constructive criticism.
• Positive and supportive working environment.
• Environmentally friendly.
• Importance of work life balance.
• Approachable Management Team.
• We like to reward our staff generously and fairly.

Up to £35,000 - 45,000 per annum, depending on experience and level. Plus pension scheme (for UK staff), and generous holiday.

Rewards:

• A highly competitive basic salary (with potential for an annual pay rise subject to meeting performance targets).
• Annual staff bonus after a qualifying period.
• Option to work from home/remotely for 2-3 days per week.
• Relaxed creative offices within a sought-after area of Cheltenham (Tivoli).
• A relaxed atmosphere.
• Collaborative culture.
• Personal development and training is encouraged.
• Yearly personal development plan.
• Christmas and summer staff parties, as well as ad hoc lunches and team socials.

If you consider yourself to be a strong candidate for this role, and are looking for the next progression in your career to develop your knowledge and skills, then we'd love to hear from you.

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