Performance Marketing Manager (m/w/d)

Hey there, data-driven marketing expert! Are you ready to take ownership of our performance marketing strategy and drive measurable growth for Bits & Pretzels? We're looking for an analytical Performance Marketing Manager to supercharge our digital marketing efforts, optimize campaigns, and elevate our brand across the startup ecosystem and beyond. If you're a metrics-savvy strategist who loves diving into the data and turning insights into results, we'd love to hear from you!

Activities

As a Performance Marketing Manager, you'll be at the heart of our marketing efforts, ensuring our digital presence delivers maximum ROI. Here's what you'll be doing:

• Performance Marketing Strategy: You own our performance marketing channels, develop a long-term strategy for these channels that align with our business objectives and target groups, and derive and implement data-driven, scalable measures.
• Campaign Optimization: Plan, execute, and continuously optimize paid campaigns across channels such as Google Ads, Facebook, LinkedIn, and more.
• Testing: Test, iterate, and refine campaigns to achieve higher conversion rates and lower acquisition costs.
• Budget Management: You own the 6-digit performance marketing budget, ensuring efficient allocation and tracking ROI.
• Data Analytics: Monitor and analyze key campaign performance metrics and provide actionable insights from data to improve strategies and share learnings across the team.
• Cross-Team Collaboration: Work closely with our brand and content teams to ensure alignment and cohesive messaging across campaigns.

Requirements

• Performance Marketing Mastery: Proven experience managing large-scale paid campaigns with measurable results.
• Analytical Expertise: Proficient in using analytics tools (e.g., Google Analytics 4) to measure and optimize campaign performance.
• Strategic Thinking: Ability to develop and execute data-backed strategies that drive business growth.
• Proficiency with Tools: Strong command of platforms like Google Ads, LinkedIn Ads, Facebook Ads Manager, and other digital marketing tools.
• Adaptability : Thrive in a fast-paced, dynamic environment, responding quickly to new opportunities and challenges.
• Collaborative Mindset: Skilled at working cross-functionally and communicating insights effectively to diverse teams.
• Google Tag Manager Experience is a plus!
• Event Marketing Experience is a plus!

Team

We are currently setting up a new marketing team consisting of performance-oriented members who all play an operational and strategic role. We are looking for employees who think entrepreneurially and solve problems creatively.

Application Process

1st Interview with your team lead and 2nd interview with the CEO / COO of Bits & Pretzels