PR Account Director (Consumer Lifesyle)

PR Account Director (Consumer Lifestyle)
Location: Central London (2 days work from home per week)
Salary: £50K - £60K

We're seeking an experienced Account Director to join a leading PR agency's Consumer team. This agency is known for its award-winning work across beauty, retail, travel, food & drink, and lifestyle, delivering impactful campaigns for high-profile brands.

In this role, you'll lead accounts for a leading airline, a beloved British retailer, a national pet retailer, and a well-known vitamins brand. You'll bring expertise in consumer lifestyle and retail PR, with strong connections across print, digital, broadcast, and social platforms.

What You'll Be Doing:

• Leading and coordinating PR campaigns across multiple high-profile consumer lifestyle accounts.
• Overseeing fast-paced press offices for major retail and travel brands.
• Identifying and leveraging news opportunities, drafting spokesperson commentary, and driving social editorial.
• Managing inter-agency collaboration and maintaining strong relationships with key stakeholders.
• Developing and executing creative campaign strategies that capture media and public attention.
• Maximizing your extensive media and influencer network to secure top-tier coverage in lifestyle, national, and broadcast press.

Who You Are:

• A proven Account Director with agency experience in consumer lifestyle, retail or travel PR.
• A strong communicator and leader who thrives in a collaborative environment.
• An expert in media relations, with strong connections across national, lifestyle, and broadcast media.
• A creative thinker with a passion for popular culture, trends, and storytelling.
• Skilled in developing engaging, impactful content that resonates with consumer audiences.
• Experienced in handling fast-moving press offices and delivering high-quality media results.

Benefits:

• Hybrid working: Tuesday to Thursday in-office, Monday & Friday WFH, plus Work-From-Anywhere allowance.
• Generous holiday allowance and extra time off around Christmas/New Year.
• Private medical care and access to mental well-being programs.
• Up to 10 weeks' unpaid sabbatical leave after 2.5 years of service.
• DEI-focused initiatives, external mentoring, and a vibrant culture celebrating diversity.
• Weekly perks, including free breakfast, snacks, and social gatherings.