Product Manager - B2C

Product Manager

B2C Loyalty App - GTM

London - Hybrid

£60,000 - £80,000

A fantastic opportunity for a Product Owner / Product Manager with GTM B2C experience to launch a brand new app that is going to revolutionise the motoring sector! My client is at the forefront of advertising - specialising in delivering innovative solutions within motorway advertising - with over 6 million people viewing their adverts weekly. They are looking to capitalise on this by launching a loyalty app, rewarding drivers for the journeys they make with exciting discounts & offers with leading brands across the UK.

The app is nearing its completion and they are now seeking to take it to market - Apply Now if you want to be the person to do this!

1. Define roadmap for the driver loyalty app in alignment with business goals.
2. Work closely with internal and external stakeholders, including marketing, design, development and engineering, and analytics teams, to refine requirements and ensure alignment on priorities.
3. Conduct market research and gather user feedback to identify key features and enhancements that meet the needs of the target audience.
4. Create and maintain a prioritised product backlog, ensuring that key tasks are well-defined and actionable.
5. Collaborate with the development team in Agile ceremonies such as final stage sprint planning and daily stand-ups to deliver high-quality, incremental improvements.
6. Partner with marketing and operations teams to plan and execute a successful Go To Market strategy, app launch, including beta testing and post-launch iterations.

1. A Product Owner / Product Manager with 3+ years of experience in web / mobile projects.
2. Proven track record of managing product launches and go-to-market strategies.
3. Strong understanding of Agile methodologies & tools.
4. Analytical capabilities to assess market performance and adjust strategies accordingly, results-oriented, with proven ability to multitask and prioritize.
5. Strong strategic thinking and the ability to translate business goals into actionable GTM plans.
6. Excellent project management skills, including the ability to manage multiple stakeholders and deadlines.
7. Excellent communication, project management, and presentation skills.