Product Marketing Director - Ed-tech

Our client, a leading ed-tech company offering innovative training and apprenticeship programs to both B2B and B2C audiences, is seeking a Marketing Product Strategy Senior Manager to lead and shape their product marketing function. This is a unique opportunity to make a significant impact on market growth and success by building the product marketing engine, driving go-to-market strategies, and ensuring that products resonate with target audiences.

You will report into the CMO and drive the development and execution of comprehensive product marketing strategies for a portfolio that includes apprenticeships and trainings.

Responsibilities:

1. Create and lead the product marketing capability, defining frameworks for success.
2. Develop and execute the Go-To-Market strategy, positioning, and messaging for new and existing products.
3. Collaborate closely with Product, Marketing, Sales, and Enablement teams to align product launches and messaging.
4. Conduct deep market research and synthesise customer insights to refine strategies and create product-market fit.
5. Define product positioning and unique selling propositions based on customer needs and competitive analysis.
6. Monitor performance and optimise marketing initiatives using data-driven insights.
7. Lead the creation of impactful product assets to support Sales teams with collateral, battlecards, and other tools.

Required:

1. 8+ years of B2B product marketing experience, ideally in high-growth environments.
2. Proven ability to strategise and execute with a focus on driving market success.
3. Excellent communication and storytelling skills to inspire both internal teams and external stakeholders.
4. Strong cross-functional collaboration, particularly between Marketing, Product, and Sales teams.
5. Exceptional copywriting and interpersonal skills.

Details:

1. Start Date: ASAP
2. Duration: 4 months with potential to extend
3. Rate: 80-90k FTC, depending on experience
4. Location: Hybrid, 2 days per week in London office