Product Marketing Manager / Senior Product Marketing Manager

Pocketpills is Canada's online pharmacy. We are revolutionizing the pharmacy experience by combining personalized care with innovative proprietary technology. We are a team of healthcare professionals, technologists, customer service working to provide personalized care, support and timely medications for our members. Through our easy-to-use app and website, members can fill prescriptions, order refills and consult with certified health care professionals-wherever and whenever they need. With a presence across multiple provinces in Canada, we are committed to making medication more accessible and affordable for all Canadians. Pocketpills is one of Canada's fastest-growing health tech companies.

At Pocketpills, we prioritize a member-focused approach and seek passionate individuals who resonate with our core values: People First, Celebrate the Why!, Be Accountable, Act with Honesty and Integrity, and Think Big, Start Small, Move Fast.

We are looking for a dynamic Product Marketing Manager / Senior Product Marketing Manager to join our team and drive the growth and adoption of our consumer products.

Position Overview:

The Product Marketing Manager will be integral in shaping and executing our product marketing strategies. This role combines deep product expertise, strategic thinking, and a passion for customer-centric marketing. You will work cross-functionally with teams in Marketing, Engineering, and Product Management to drive product success, increase adoption, and optimize the onboarding user experience. A key responsibility will be ensuring that product-related content is optimized for both organic and paid marketing efforts, helping to increase visibility, drive traffic, and maximize conversions across multiple channels.

Key Responsibilities:

Marketing & Communications:

• Lead the development and optimization of our website, landing pages, and conversion funnels to boost customer engagement and maximize lead capture.
• Collaborate with the marketing team to execute digital marketing initiatives, including social media, email, content, and paid campaigns, aimed at lead generation and nurturing.
• Create compelling content (case studies, testimonials, blog posts, etc.) that educates and excites our target audience, while increasing brand visibility and trust.
• Manage content strategies that incorporate best practices to improve organic search visibility and enhance user experience on product pages and digital assets.
• Continuously refine content and digital strategies based on data-driven insights to ensure alignment with business goals.
• Create persuasive product messaging frameworks that clearly communicate the unique value propositions of our products to diverse customer segments.

Product Development:

• Use customer feedback, analytics, and user behavior data to drive continuous product improvements for conversion.
• Drive product roadmap prioritization, communicate updates to stakeholders, and ensure successful execution of feature releases.
• Collaborate closely with engineering and product teams to define requirements and manage the backlog, ensuring that product developments align with marketing goals.
• Analyze website and landing page performance, leveraging data insights to optimize the customer journey and product offerings.
• Work with cross-functional teams, including Product Management, Customer Service, and Engineering, to ensure smooth product development and execution.

Content Strategy & Digital Optimization:

• Oversee content development and digital assets to ensure they are optimized for maximum visibility and conversion.
• Collaborate with the marketing team to drive optimization across product pages, blogs, and other customer-facing content to enhance organic traffic and customer engagement.
• Continuously monitor performance metrics and adjust strategies to meet SEO-related objectives, improve visibility, and optimize customer experiences.
• Implement and manage SEO strategies to boost organic search performance, including keyword research, on-page optimization, and technical SEO improvements.

Qualifications:

• Bachelor's or Master's degree in Marketing, Business, or a related field.
• 3+ years of proven product marketing experience, ideally in a digital or eCommerce environment (experience in healthcare or online pharmacy is a plus).
• Strong communication skills, both written and verbal, with the ability to craft clear, compelling product messaging.
• Demonstrated success in launching and positioning products, driving customer adoption, and executing GTM strategies.
• Expertise in understanding market trends, consumer behavior, and product lifecycles.
• Familiarity with digital marketing tactics, including basic SEO principles for content optimization and driving organic growth.
• Ability to work collaboratively in a cross-functional, fast-paced environment.

Benefits:

Join our team and enjoy a benefits package designed to support your health and well-being, including dental and vision care, as well as extended health care coverage. We provide disability insurance for added security and life insurance to protect your loved ones. To promote work-life balance, you'll receive paid time off, including vacation days. Additionally, we offer a Group Retirement Savings Plan (GRSP). Experience a workplace that truly cares about you!

The annual compensation is based on a number of factors and may vary depending on job-related knowledge, skills, experience and alignment to the market.

Location: Surrey, Hybrid

Pocketpills is committed to creating an accessible and inclusive organization. We are committed to providing barrier-free and accessible employment practices. Should you require accommodation through any stage of the recruitment process, please make them known when contacted and we will work with you to meet your needs.