Product Marketing Manager, Ads

Posted By Pamela Wiatr • Central London - Hybrid (3 days on-site)

Join our client, a global tech leader and make an impact!

Are you a driven Product Marketing Manager ready to elevate our advertising solutions? This is your chance to join a fast-paced team focused on shaping product narratives, optimizing go-to-market strategies, and driving user engagement. If you're passionate about Ads, have a knack for market insights, and thrive in cross-functional environments, read on!

This is a 10/11-month contract, offering up to £74.000 per annum, pro rata (PAYE).

As the Product Marketing Manager for Ads, you will:

• Lead Product Marketing Projects: Deliver integrated, impactful project components with autonomy, contributing to overarching product marketing strategies.
• Generate Market & User Insights: Scope and conduct user research, provide insights for leadership, and collaborate with cross-functional partners (Product, Sales) to align strategies.
• Optimize User Experience: Evaluate and improve product features to better meet user needs, increase adoption, and enhance overall user engagement.
• Go-to-Market Strategy & Execution: Develop and execute go-to-market plans and messaging for new and enhanced ad features, working closely with diverse teams.
• Campaign & Program Management: Oversee mid- to large-scale campaigns, monitor key metrics, and evaluate performance for ongoing optimization.
• Build Cross-functional Influence: Proactively engage with internal teams and partners to ensure seamless project integration and goal alignment.

• Develop Product Marketing Content: Ensure alignment with product strategy, iterate on content, and collaborate with production teams.
• Brand Strategy Development: Create value propositions, positioning, and messaging that resonate with target audiences.
• Generate & Apply User Insights: Partner with research teams to gather actionable insights for content and product development.
• Promote Inclusion & Team Growth: Foster an inclusive team culture, mentor junior members, and support diversity initiatives.

• Brand & Campaign Management: Extensive knowledge in managing brand positioning, campaign lifecycles, and achieving high-impact execution.
• Data-Driven Decision Making: Demonstrated ability to analyze and leverage data for business insights and strategy adjustments.
• Client & Stakeholder Engagement: Exceptional skills in client management, problem-solving, and cross-functional collaboration.
• Storytelling: Ability to influence through data-driven storytelling, driving empathy and buy-in among key stakeholders.
• Industry & Product Knowledge: Deep understanding of digital advertising, user behavior, and industry trends.

• Impactful Work with global reach.
• Collaborative Culture that values innovation and growth.
• Professional Development in a diverse, inclusive environment.

If you're ready to drive the future of advertising with us, apply today to be our Product Marketing Manager for Ads!