Regional Marketing Manager UK & US

At WithSecure, we protect businesses all over the world. Our SaaS solutions safeguard against modern cyber threats, and our innovative Co-security approach reflects our belief that true protection requires collaboration and shared expertise. No one can solve every cyber security problem alone.

Our vision is to become Europe's flagship in cyber security. Every day, our talented teams work to prevent cyber extortion, secure critical infrastructure, and prevent misuse of sensitive data.

It's our people who make us exceptional - a diverse community that values passion, purpose, skill, and a commitment to workplace well-being. If you're ready to make an impact with a company that's transforming cybersecurity, we'd love to hear from you.

Job Overview

As the Regional Marketing Manager UK&US at WithSecure, you will play a key role in driving strategic marketing initiatives to enhance brand awareness, demand generation, and channel engagement. You will collaborate closely with cross-functional teams to create marketing strategies that align with our business objectives and effectively communicate the value proposition of our cybersecurity solutions together with our partners. This role requires a creative, eager and analytical thinker with a deep understanding of cybersecurity trends and the ability to adapt marketing strategies to and with different partners. This position reports to the Director of Regional Marketing.

Key Responsibilities

• Regional Marketing Strategy:
  • Planning: Develop and execute comprehensive regional marketing plans to promote our cybersecurity products and services with our partners.
  • Channel Marketing: Lead strategic marketing programs with our partners across your region to drive engagement and revenue.
  • Content Creation: Collaborate with your marketing colleagues to create compelling messaging and content for various channels, including digital advertising, social media, email campaigns, websites, and events.
  • Sales Alignment: Work closely with local sales teams to create and execute successful programs and events.
  • Budget Management: Manage marketing budgets effectively to achieve maximum ROI on marketing investments.
• Customer Engagement:
  • Cross and upsell: Create and develop cross- and upsell campaigns to scale marketing effectiveness.
  • Event Management: Manage the company's presence at industry events, conferences, and trade shows to maximize brand exposure and lead
    generation opportunities.
  • Relationships: Build and maintain strong relationships with industry influencers, media outlets, and partner organizations to expand our reach.
• Trend Monitoring & Adaptation:
  • Trends & Best Practices: Stay up-to-date with emerging trends and best practices in marketing, cybersecurity, and technology.
  • Regional Adaptation: Adapt global marketing strategies to fit different cultural nuances and regional preferences.
  • Competitive Edge: Maintain a competitive edge in the market through innovation and strategic planning

What are we looking for?

• University degree in Marketing or equivalent experience.
• Language skills: Professional level English.
• 5+ years of experience in B2B marketing, preferably in the cybersecurity or technology industry.
• Proven track record of developing and executing successful marketing programs.
• Ability to build and develop relationships with senior stakeholders like CMOs and business development executives at partners.
• Strong understanding of digital marketing tactics, including SEO, SEM, social media advertising, and email marketing.
• Excellent communication skills to convey complex technical concepts to non-technical audiences.
• Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams.
• Creative thinker with a passion for innovation and problem-solving.

What will you get from us

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.
• Flexibility in working arrangements, with the possibility of part-time or other flexible options.
• London based role with remote option.