Regional Planning Account Director

OpenDoor I Planning Director - Job Description

PURPOSE

The purpose of this document is to help prospective team members better understand the role and responsibilities with the position of Planning Director at OpenDoor, WPP's bespoke global operating model for Amazon.

ABOUT WPP & OPENDOOR

At WPP, we're constantly reinventing the future of creativity on an ever-broader canvas, bringing together unrivalled talent, resources and skills to provide an integrated offer of communications, experience, commerce and technology.

Over the last decade, we have developed a dedicated global client practice with the mission of accelerating WPP's impact for our largest clients by bringing them the best of WPP. Each team is custom-built around a client's specific needs and challenges, providing easy access to the right capabilities.

OpenDoor is a unique integration of the best of WPP and Amazon - building on their respective strengths and visions. Whether at WPP or at Amazon, every project is an OpenDoor on new possibilities. Anything and everything can be an opportunity for our people to drive impact - for them to innovate, learn, thrive, and occasionally fail too.

The unique OpenDoor partnership model is built to deliver next level productivity, fueled by our industry-leading approach to people, platforms, and process. OpenDoor spans across all WPP agencies and disciplines such as media, business consultancy, communications and brand strategy, tech and commerce, public relations, and production.

OpenDoor's values are built from Amazon's own 16 Leadership Principles , and WPP's core values of Open, Optimistic and Extraordinary. Together, when WPP's Creative Transformation meets Amazon's next-level customer centricity, our people come together to challenge and impact what's done today and build a better future.

By joining OpenDoor, not only are you joining a cross-function team partnering with one of WPP's top five global clients, but you are also taking a step to challenge yourself and the world around you every day, working in the most unusual way on some of Earth's most ambitious opportunities in marketing, tech, media, business, and creativity.

ABOUT THE ROLE

We are searching for a talented and enthusiastic individual to join our OpenDoor team as a Planning Director. This is a full-time position based in London. The role will report to the Regional Planning Lead and will manage a team of 4 across EU markets. This role plays a crucial part in supporting WPP's mission to deliver consistency, delivery excellence and best in class service for Amazon in every country across its diverse businesses, including XCM, Prime Video, and RMI.

RMI is the reputation management and insight team at Amazon. The RMI marketing division's mission is to advance Amazon's reputation by creating persuasive advertising campaigns and empowering the company's leaders and communicators with strategic insights. Their advertising campaigns aim to improve Amazon's corporate reputation by raising awareness about positive reputational facts. OpenDoor is RMI's media partner everywhere in the world except North America and Latin America.

RESPONSIBILITIES

1. Media planning:

• Develop an advanced understanding of media channels, channel ecosystems and planning best practices.
• Translate strategic approach into planning practices for specific client briefs and pitches.
• Understand the Purchase Journey thinking and planning philosophy across all client work.
• Have an expert overview of the media market landscape, trends and build media owner relationships.

• Oversee campaign management, ensuring quality control and output is of the highest standard.
• Develop a skilled understanding of commercial practices and of the wider agency.
• Build and maintain client and agency relationships at a mid-senior level.

• Lead multi-market comms strategies with the local comms planning team.
• Direct the central and local planning teams on comms planning campaigns and workstreams.
• Own planning presentations and narratives.
• Lead brainstorm and idea creation for campaigns.
• Independently problem solve, integrating and questioning data and insights.
• Assist in the development and execution of data-driven marketing campaigns.
• Utilize WPP Open and other tools to standardize best in class planning.
• Collaborate with WPP and Amazon team members to ensure seamless campaign delivery.
• Contribute to a culture of innovation by exploring new technologies.
• Stay abreast of industry trends and best practices.

QUALIFICATIONS

• Comfortable presenting directly from platform and developing a story from data.
• Strong writing skills and able to communicate ideas clearly.
• Can confidently answer client questions and liaise with internal teams.
• Ability to thrive in a fast-paced, dynamic environment.
• Uses critical questioning to gain a deeper understanding.
• Understanding of how behaviour change theory influences communications campaigns.
• Leads the delivery of relevant and accurate information.
• Consistently delivers communications to influence and educate.
• Successful delivery of key launches in line with scope and budget.
• Productive and well-prepared client and network status meetings.

BONUS POINTS

• Multi-market experience.
• Understanding of B2B channels as well as B2C.
• Successful E2E management of Multi-Market campaigns.
• Applies big picture thinking in work.

BENEFITS OF OPENDOOR

• Unparalleled Access: Gain direct experience working with one of the world's most innovative companies.
• Mentorship & Training: Receive guidance from experienced professionals.
• Cutting-Edge Technology: Utilize industry-leading tools and platforms.
• Data-Driven Environment: Develop your analytical skills.
• Global Impact: Be part of a team shaping the future of marketing.

HOW TO APPLY

Interested candidates are encouraged to submit their resume and cover letter to the talent team.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.