Segment Marketing (CRM) Senior Specialist

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Sector: Travel and Tourism
Role: Senior Executive
Contract Type: Permanent
Hours: Full Time

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated, and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.

Segment Marketing (CRM) Senior Specialist
Do you love travel and connecting with customers through engaging communications? Expedia Group is looking for a passionate and driven CRM professional to join our Traveler Engagement and Loyalty organization. The Segment Marketing Senior Specialist is responsible for delivering email, push, in-product placements, and landing pages.

What you'll do:

• Work on the development and execution of global campaigns for Expedia, and VRBO brands.
• Message the importance of our rewards program, serving members across our brands.
• Identify campaign opportunities by better understanding our travelers through insights, testing, self-serve data exploration, and performance tools.
• Plan and work through campaigns that cut across multiple teams using tools like JIRA.
• Clearly and concisely brief the Creative team on design and copy requirements for campaigns.
• Brief A/B test designs with clear hypothesis and objective as well as work closely with Analytics colleagues on deeper data dives to better understand campaign performance and audience behavior.
• Brief specialist Production and Capabilities teams on requirements for building your campaign in our communications platform.
• Ensure campaigns are built to high standards and meet travelers' experience expectations from end to end (from briefing through to UAT).
• Report on campaign performance using self-serve tools like Tableau as well as work closely with the Performance team to ensure campaign reporting is accurate and insightful for monthly department performance sessions.

Who you are:

• Bachelor's degree in Marketing, Business, Economics, or any other related fields; or equivalent related professional experience.
• At least 3 years' experience in a CRM role, preferably in the e-commerce and/or online marketing space.
• Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns.
• Willingness to participate as a full team member and to work in a flexible way.
• Ability to work and communicate successfully across teams and partners.
• Understands how to leverage past communications data and KPIs to optimize individual campaigns.
• Ability to handle a variety of projects simultaneously and to a high standard under pressure.
• Demonstrable attention to detail in dealing with complex projects and time-sensitive initiatives.
• Proficient in the use of MS Office. Experience with Jira, Tableau, Salesforce Marketing Cloud, or other communication tools are all a plus.

Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Company Who we are

We are travelers and technologists. We work across time zones, hemispheres, cultures, and languages. We thrive on breaking things down and building them back up again until they're even better.

We know travel can be hard. But we also know it's worth it every time. And because we believe travel is a force for good, we take our roles seriously. We're here to build great products and create connections that truly bring good into the world.

Accommodations and adjustments

We're committed to providing an inclusive and accessible recruiting experience for candidates with disabilities, or other physical or mental health conditions.

If you require an accommodation or adjustment for any part of the application or recruitment process, please let us know by completing our Accommodation Request Form.

We're a diverse company, that feels like a community

When you join Expedia Group you become part of a global network of passionate travelers and technologists. Everyone is welcome here, and we take purposeful steps to create and nurture a diverse, open culture.

We find meaning in the work we do: together, we can broaden horizons, strengthen connections, and bridge divides.

We're a truly global company, with offices on almost every continent. Our hybrid working policy empowers our employees to enjoy the benefits of remote working while staying connected to their colleagues.

No matter where you are - or where you dream of being - we've got opportunities for you to explore.

Our industry-leading benefits package enables you to create a fulfilling career while staying healthy, happy, and well.

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