Senior Account Marketing Executive

Senior Account Marketing Executive

Apply remote type Hybrid time type Full time posted on Posted 2 Days Ago job requisition id JR-114496

Salary Banding: Up to £36,000 per annum plus car allowance

Hours: Permanent / Mon-Fri / Full time / 37.5 hours a week

Location: Field based with occasional working from home - Area to cover: London Area including Richmond, Finsbury Park and Maidenhead

Closing Date: 07/03/25

Bright Horizons

Marketing, Communications and Sales Directorate: Marketing, Communications and Sales directorate is responsible for driving income growth and reputation enhancement for Bright Horizons through the delivery of sector leading strategy and plans to position our institution at the forefront of the minds of parents, working professionals, employers, stakeholders, influencers and local government partners. Our vision is to deliver sector leading brand experiences, communications and engagement across broad range of touchpoints and channels for all our business verticals.

The role:

Our Key Accounts Marketing Team will be supporting all our community nurseries in achieving their full recruitment and customer satisfaction potential. The post holder will also take the lead on a range of operational marketing projects required for certain segments of our portfolio. Segmentation of our business is key to ensuring that appropriate localised tactics are added to complement large scale activities. You will be supporting our settings across the customer journey either advising on large scale activity, or delivering certain directly, such as sales trainings, print and environmental assets.

Key Tasks and Responsibilities:

• To support in the management of local marketing activity for a portfolio of nurseries, in partnership with the Operations Team
• To help Regional Directors optimise sales activity for a portfolio of nurseries, by delivery of sales coaching & training as required
• To devise and deliver monthly reports for the Regional (Ops) Directors and regular updates to the wider Marketing team on the performance of each nursery setting
• To track and monitor local campaigns to prove effectiveness and ROI and provide guidance on localised adaptations
• To partner closely with the Operations teams to ensure resource is correctly focused on meeting key business targets
• Provide analysis of local & regional trends for sales pipeline & conversion from enquiry to registration
• Research local areas, demographics, markets and customer to identify and plan marketing activity for the nursery and region
• Develop, implement and sustain local marketing plans/activity for each nursery across a range of media, including digital, PR and local opportunities
• Support your portfolio with the promotion of any national open events
• Briefing creative department in a planned and timely manner to ensure artwork is created, proofed and signed off prior to deadlines
• Complete regular competitor analysis to understand our price point and proposition and report in a timely manner to the Marketing team
• Represent the Marketing and Sales department at meetings with the Operations Team and contribute to monthly reports for Senior Management team
• Provide analytical insights to support decisions with the marketing plan

Essential Experience:

• Marketing qualification preferred - degree or CIM Professional Diploma or higher
• Regional/multi-site sales management experience preferred
• Full driving license essential
• Experience in service marketing and regional marketing preferred
• Experience working in a geographically diverse company ideal
• Excellent communications skills
• Excellent project management and organisational skills
• Ability to work to tight deadlines
• Field Based with regular travel to company offices in London & Northampton as required
• Confident and capable of working autonomously and remotely from the wider team

Experience Desirable:

• Experience in key account management role, esp. in corporate environment

Qualifications:

• Qualification to graduate level, ideally in a marketing discipline
• The job holder must be experienced in marketing, sales and customer service delivery, particularly across a multi-site business
• The job holder should be competent and experienced in using Microsoft Office package and Adobe Acrobat Pro

Personal Attributes:

• Excellent influencer, change-maker and effective communicator (oral and in writing)
• Highly motivated and driven, achieving positive impact and meeting deadlines
• Ability to build trust and develop long-lasting relationships
• High energy and thrives in a fast-paced, dynamic environment
• Able to use data and numerical detail effectively to inform strategy, measure impact and drive quality
• Ability to travel within the UK; flexibility to work at home or from a regional office as required

Bright Horizons are committed to creating inclusive environments where everyone has a sense of belonging and has the opportunity to contribute and thrive in meaningful and impactful ways. We are an inclusive employer and welcome people from all backgrounds to apply.

We look forward to receiving your application!